The strategy of diversifying tourism products is demonstrated through diverse and classy tourism ecosystems being formed in many destinations, not only attracting tourists but also creating a foundation for sustainable tourism development and international integration.
Development is not commensurate with potential
Tourism is one of the three pillars of the province to develop the socio-economic of Binh Thuan province, therefore in recent years the tourism industry of the province has opened new business directions, invested to create new momentum with high-quality tourism products, new and dynamic products, attracting the attention of tourists, especially foreign visitors. Over the past decades of development, the province's tourism has achieved remarkable achievements. As a province located in the South Central sub-regional development cluster with rich resources of sea, forest, minerals, mineral springs, nature reserves such as Ong mountain, Ta Cu mountain, Phu Quy island nature reserve, Cu Lao Cau with diverse biodiversity... has great potential for tourism development. With a system of beautiful beaches, poetic, majestic, wild natural landscapes with famous characteristics such as: Mui Ne sand dunes, Bau Trang, Ke Ga cape, hydroelectric lakes, Vinh Hao mineral springs, Da Kai, Bung Thi hot mineral springs, Phong Dien hot mineral springs... serving sightseeing, experience, has the potential to develop sea sports combined with types of resort tourism. In addition, Binh Thuan also has a rich system of historical and cultural relics and is typical of the South Central region with many unique architectures such as: National-ranked architectural, historical and cultural relics such as: Po Sah Inư Cham tower, Duc Thanh School, Van Thuy Tu, Dinh Thay Thim, Co Thach Tu, Linh Son Truong Tho (Ta Cu mountain pagoda)... In the province, there are 35 ethnic groups living together with different cultures, customs, traditional occupations, festivals, and histories, creating a diverse culture for Binh Thuan province but with its own unique identity. As one of the first provinces to develop tourism in Vietnam, with typical products recognized by the Vietnam Book of Records Center such as: The first fish sauce brand in Vietnam, Mui Ne flying sand dunes, Seven-color rock beach (Ca Duoc), the longest green dragon, the longest statue of Buddha entering nirvana, the largest area of dragon fruit cultivation, cultivation of precious Spirulina algae... Binh Thuan possesses many advantages as well as challenges in the development orientation of the province's tourism industry. However, besides the achievements, tourism in Binh Thuan province still has limitations such as: Tourism products are still poor compared to abundant resources in the face of the trend of international integration, along with the increasingly diverse needs of tourists for new products and types. Tourism development has not really been commensurate with its potential and expectations, there is a lack of support services, investment resources are dispersed, and human resource qualifications are still low... In particular, the current tourism product system is still fragmented and overlapping, there are no typical tourism products, and has not yet affirmed its competitive advantage in the South Central region market and the whole country, especially in the context of implementing the dual goal of both developing tourism into a spearhead economic sector and comprehensively developing new rural areas according to the orientation of the province and Resolution No. 08-NQ/TW, dated January 16, 2017 of the Politburo.
Diversify types of tourism
From the above reasons, Binh Thuan province has just approved the project "Diversifying tourism types and products in Binh Thuan province by 2025, with a vision to 2030". This project will help Binh Thuan province systematize the province's tourism types and products in depth, with a focus, key points, creating similarities and differences in products. In addition, the project is also an orientation to contribute to attracting investment, focusing on prioritizing investment, developing the province's socio-economy, gradually turning Binh Thuan tourism into a spearhead economic sector in accordance with the spirit of the Plan to implement Resolution No. 08-NQ/TW, dated January 16, 2017 of the Politburo. Accordingly, the province will maximize its potential advantages in nature and culture, harmonizing in building and developing tourism types and products. Promote the experience, increase the attractiveness to meet the diverse needs of tourist markets in each type and product. Develop types and products according to the roadmap, with priority, ensuring feasibility, balancing supply and demand in tourism, investing with key focus, promoting the characteristics of Binh Thuan province. At the same time, use tourism resources reasonably and effectively in a sustainable direction. Preserve and develop tourism resources and the environment, preserve and promote the cultural identity of ethnic groups and regions. Ensure the unity and synchronization of socio-economic development planning, ensure the combination of environmental protection and national defense and security. Analysis, assessment and development orientation are based on the overall relationship, systematic, inter-sectoral, inter-sectoral and inter-regional connectivity. With the goal of contributing to developing tourism into a spearhead economic sector, a pillar of socio-economic development of the province in accordance with the planning and strategy for tourism development, the regional planning of Binh Thuan province, the leaders of Binh Thuan province said that they will continue to develop a variety of tourism types and products with a focus, key, sustainable and safe associated with political security, environmental protection, preservation and promotion of cultural identity and national traditions. Prioritize the development of typical and professional tourism types and products, enhancing the competitiveness of Binh Thuan tourism. At the same time, attract more tourists to Binh Thuan province, stay longer, spend more, return more times, increase tourism revenue, contributing to socio-economic development. Besides, attract investors with brands, potential, experience, and reputation to invest in tourism of the province, exploit and develop a variety of tourism products and services in the province...
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