Music tourism products are becoming popular again with tourists as spiritual life is increasingly improved. When it comes to this type of tourism, some pioneering localities have implemented it quite successfully such as: Da Lat, Da Nang, Khanh Hoa, Ha Long... with big shows featuring some famous singers, contributing to promoting local tourism.
In 2023, the music night with the brand name "May Lang Thang" with 2 main singers, singers Uyen Linh and Quoc Thien, was held for the first time in Phan Thiet city, bringing a new color to many music lovers in the coastal city. Following that success, from the 3rd to the 8th of the Lunar New Year 2024, the Department of Culture, Sports and Tourism of the province coordinated, supported and guided NovaGroup Joint Stock Company to organize the Vibe Fest Festival with 7 quite attractive main activities and events at NovaWord Phan Thiet. This event brought together famous artists and top DJs such as Dam Vinh Hung, Ho Ngoc Ha, Tuan Hung, Noo Phuoc Thinh... This is considered a new product, a spiritual dish that attracts many domestic and foreign tourists to know Phan Thiet in particular and Binh Thuan in general during the recent Tet holiday. Vibe Fest with many grand and exciting events and many new and attractive entertainment activities attracted nearly 180,000 visitors in early spring.
With two consistent criteria of music and tourism, quality music programs with elaborate investment are gradually making their way to tourist cities across the country. With the warm reception of the audience and the excitement of the music - tourism market, it shows that this music model has a lot of potential. Therefore, taking advantage of the strength of being a coastal city, during the recent April 30 and May 1 holidays, the colorful Carnival Festival continued to be held in Phan Thiet with many special entertainment programs. Notably, the grand and explosive music festival took place for 4 nights from April 27 to April 30 at Bikini Beach Square, attracting thousands of visitors to have fun and enjoy. Visitors to Binh Thuan during the recent holidays had the chance to meet and "burn" with the top artists beloved by Vietnamese showbiz such as: Jimmy Nguyen & Jimmy Band, Lan Nha, Ung Hoang Phuc, Phuong Vy ...
It can be seen that in the past year, Binh Thuan has organized many attractive music programs, street festivals, international art festivals... when Binh Thuan hosted the National Tourism Year. According to the People's Committee of Binh Thuan province, the successful organization of the National Tourism Year 2023 "Binh Thuan - Green Convergence" has contributed to the overall success of Vietnam tourism in 2023. Thereby, Binh Thuan has achieved the targets of tourism development and tourism activities in the province have had a huge growth in the number of visitors, leading to many resorts, motels, restaurants and catering services also reaping profits.
Looking at the above music events, localities with tourism strengths need to pay more attention to this product, including Binh Thuan. Each year, it is only necessary to organize 1-2 famous events but with quality in both content and form, suitable for tourists' tastes, combined with "correct and accurate" promotion, it will certainly create a far-reaching impression, becoming a "keyword" for the province's tourism brand. Lam Dong tourism is an example.
Da Lat is quite successful when it has consecutive events, attractive music shows, attracting a large number of tourists when visiting the foggy city. Typically, at coffee shops such as May Lang Thang, Lululola, Amazing show... there are often "Music Night on the Clouds" performances, attracting a large number of music lovers. These destinations are considered to have pioneered the formation of a new "golden hour" for listening to music at 4:30 pm on weekends, when the sunset falls. The performances with the participation of many famous artists and singers have satisfied the needs of tourists to join in the music parties in a gentle, quiet space, true to the dreamy Da Lat style. Or 2 localities with the same strength in sea tourism as Binh Thuan, have been mentioned by many people, because of the deep impression with the Nha Trang Sea Festival (Khanh Hoa) and the beautiful fireworks displays on the Han River (Da Nang).
Today, Binh Thuan will also be remembered by many tourists for its spectacular music shows and colorful fireworks displays that took place on the night of April 30 at NovaWorld Phan Thiet. With about 220,000 visitors visiting Binh Thuan in the past 5 holidays, it has proven that music and tourism need to accompany and support each other in the coming time.
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