Tourism is not only an important economic sector of the province but also promotes development cooperation, cultural exchange, international integration, building friendship and maintaining peace. Binh Thuan has enormous potential and advantages for tourism development with beautiful nature, rich and diverse historical and cultural traditions, gentle, friendly, open and hospitable people, ensuring security, social order and safety.
Quality builds the brand
Over many years of building the image of Binh Thuan tourism to contribute to promoting the image of the land and people to international friends, the image of Binh Thuan tourism is becoming more and more attractive and friendly to tourists. Besides the destinations that have affirmed their brands, new destinations are gradually affirming their strong position and role on the tourism map of Vietnam and the world and are one of the potentials and strengths of the province. The image and brand of Binh Thuan tourism continue to be affirmed in the domestic and international markets. Because the infrastructure and technical facilities of the tourism industry are constantly invested and developed, Binh Thuan has built and formed a coastal route stretching from La Gi to Tuy Phong, tourism services are increasingly diverse, the natural environment and social environment are increasingly improved, creating conditions to attract investment and develop tourism. In particular, in the period of 2021 - 2025, Binh Thuan aims to become a national center for marine tourism and sports, so the province has focused on investing in key construction with typical marine tourism and sports products, along the beach from Tuy Phong district to La Gi town, with the center being Mui Ne National Tourist Area and satellite tourist areas. In addition, the quality of tourism services in the province has been gradually improved, the number of tourists and tourism revenue has increased steadily every year, creating a brand and reputation, gradually becoming a key locality for tourism in the country. The affirmed brand is: Binh Thuan is one of the key tourist destinations of the country, Phan Thiet city is a national tourist city, Mui Ne has been recognized by the Ministry of Culture - Sports and Tourism as a national tourist area. The number of visitors to visit and relax every year increases, revenue growth is high. Binh Thuan's tourism infrastructure and ancillary services are increasingly diverse and rich with a system of more than 590 tourist accommodation establishments in operation with over 17,600 rooms and nearly 1,000 apartments, tourist villas, 400 dining and shopping establishments and other sports and entertainment services.
In recent times, Binh Thuan tourism has made impressive progress, affirming its outstanding strengths with many important results. The number of tourists to the province increased by an average of 12.3% per year, the average revenue increased by 25.8% per year, the average room occupancy rate reached 50 - 70%. Tourism products are increasingly more attractive, human resources in the tourism industry are trained and gradually improved in quality. Investment promotion and tourism promotion activities are focused on, the investment and business environment has been improved, attracting a number of investors with brands, potential, investing in large-scale, high-end projects, contributing to promoting the growth of the province's tourism industry. Diversifying models based on the advantages of the sea.
On the journey to become a national tourist center
In addition to the industrial and agricultural sectors, in the Binh Thuan Provincial Planning for the period 2021-2030, with a vision to 2050, Binh Thuan prioritizes investing all resources to make tourism a spearhead economic sector, building the province into a national and international Center for Marine Tourism and Sports. In fact, in recent years, Binh Thuan has continuously welcomed investment capital in coastal projects to serve the increasing tourism demand in both quantity and quality. In the period 2011 - 2023, the province has approved investment in 56 coastal tourism projects and many large investors have invested in this market.
That shows that, developing diversified high-quality tourism products based on the strengths of the sea. Attracting investment in tourism complex projects, high-end resorts associated with entertainment, trade, services, and sea sports. Forming and developing a number of large-scale, modern conference, seminar, exhibition, shopping, and entertainment centers in Mui Ne National Tourist Area and potential key tourist areas of the province. Accordingly, from now until 2025, Binh Thuan will pilot the development of service models and products serving the development of the night-time economy in the area along both sides of Nguyen Dinh Chieu Street, Ham Tien Ward, Phan Thiet City. The Provincial People's Committee also plans to closely combine tourism with healthcare, develop a number of high-quality healthcare services combined with resort tourism, nursing, and health care to become key services. In addition, responding to the trend of being friendly with the natural environment, Binh Thuan is developing green tourism types such as camping, boating, mountain climbing, waterfall crossing, fishing in Ham Thuan Bac, Tanh Linh, Phu Quy districts, Binh An farm eco-tourism... This is also a way to combine and enhance the province's two economic spearheads: tourism and agriculture.
Source: https://baobinhthuan.com.vn/tao-dung-thuong-hieu-du-lich-binh-thuan-tren-ban-do-viet-nam-va-the-gioi-123146.html
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