Since 2020, Thanh Hoa's exports have continuously grown in terms of turnover and market structure. The province currently has 303 enterprises exporting to 53 countries and territories, an increase of 18% over the same period and 34 enterprises compared to 2020. However, Thanh Hoa still has a lot of room for export growth if it fully exploits potential traditional markets and develops new markets.
In recent years, the United States, EU, Japan... have been traditional and large-scale export markets of Thanh Hoa province's enterprises. Typically, with the US market, in 2024, the export turnover of Thanh Hoa enterprises to this market is estimated to reach 745 million USD, with many key products such as: computers, electronic equipment, machinery, equipment, tools, spare parts, garments... Although the turnover is relatively large, accounting for nearly 12% of the total export value of the province this year, according to the assessment of the industry and trade sector, this is a market with a lot of potential for Thanh Hoa enterprises to continue to exploit, with the demand for agricultural, forestry, fishery products, and regional specialties that Thanh Hoa province has advantages in.
Along with traditional markets, in 2024, the context of global political tensions will cause the operations of export enterprises to face difficulties when freight rates to countries in Europe, the US, and the Middle East increase, and delivery times are interrupted. Many enterprises have been flexible, diversified markets, targeting nearby markets such as China, ASEAN... to reduce costs, improve operational efficiency, and this is a direction that is considered positive.
According to businesses in the field of bird's nest supply, since the protocol on official export of Vietnamese bird's nest to China was signed in 2022, businesses have actively researched and connected with export orders. At Nam Khanh Nest Vietnam Bird's Nest Joint Stock Company (Nong Cong), since the beginning of 2024, export orders to China have increased 10 times. The company representative said that they are currently continuing to invest in material resources, training workers, and increasing production to meet signed orders and continue to connect to increase output in the coming years.
Director of Thanh Hoa Salanganes Nest Production and Trading Company (Hau Loc), Le Van Tu shared: "Since the beginning of 2024, the company has also succeeded with the first order of bird's nest and stewed bird's nest exported to China - a market that is considered extremely large for products from bird's nest. We assess that the potential for exporting this item to China is still very large with a large population, good purchasing power, and Chinese consumers are quite familiar with Vietnamese goods".
Assessing the development in the export sector of Thanh Hoa, the representative of the Import-Export Department, Ministry of Industry and Trade affirmed: In recent times, Thanh Hoa enterprises have been flexible and sensitive to take advantage of the advantages brought by free trade agreements. Through monitoring, the province's export turnover from 2020 to present has continuously grown and increased rapidly compared to other localities. However, in terms of export market structure, 75% is still dependent on traditional markets. If enterprises promptly grasp the needs and consumption signals in some other potential markets, it will be an opportunity for Thanh Hoa to develop stronger export revenue in the future.
More specifically, according to Mr. Do Quoc Hung, Director of the Asia - Africa Market Department (Ministry of Industry and Trade), "The Asia - Africa region has always been an important market for Vietnam. Therefore, Thanh Hoa enterprises need to actively learn and connect more in the work of international economic integration. Large enterprises can also boldly participate in meetings with foreign counselors and trade offices organized by the Ministry of Industry and Trade to update new markets and new trends in imported products of countries to clearly define product strategies, partners, and distribution channels. Along with that, in addition to cooperating with large importers and distribution channels, enterprises also need to apply a strategy of diversifying customers and actively seeking niche markets to minimize risks".
According to Deputy Minister of Industry and Trade Nguyen Hoang Long at the working session with Thanh Hoa province on the development situation and the removal of difficulties and obstacles in the field of industrial production and trade, in order to increase the value of exported goods and increase the scale of turnover, in addition to carefully studying and being ready to meet regulations and trade barriers in the export sector, Thanh Hoa enterprises need to focus on improving indicators of green, clean, and circular production... Therefore, right from the planning and development of industrial parks and industrial clusters, Thanh Hoa province also needs to orient these standards right from the stage of infrastructure development and project attraction.
Currently, many enterprises in Thanh Hoa, especially those holding a key position in the province's exports such as textiles, footwear, etc., have also begun to adapt to the trend of greening production. Along with restructuring production lines, technology, and models to convert to a highly specialized production model, many factories have invested in installing renewable energy systems, converting technology towards reducing greenhouse gas emissions into the environment, closely following the greening trend of markets to successfully export to demanding markets.
Article and photos: Tung Lam
Source: https://baothanhhoa.vn/chu-trong-khai-thac-thi-truong-xuat-khau-233088.htm
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