Choose the path of approach to touch the reader's heart

Not only approaching readers in the usual way, but more than that, there must be good information, new and suitable methods of transmission, to convince and attract readers, to touch the hearts of readers, so that every time they think of beautiful, convenient newspaper pages, good, fast and emotional information, readers will think of Thanh Hoa Newspaper.

Choose the path of approach to touch the reader's heart Thanh Hoa Newspaper currently has 5 publications, including 3 printed newspapers and 2 electronic newspapers: Thanh Hoa Daily Newspaper, Thanh Hoa Monthly Newspaper, Thanh Hoa Weekend Newspaper; Thanh Hoa Electronic Newspaper and Electronic Culture and Life Page. Photo: Ha Hieu

For that reason, Thanh Hoa Newspaper has constantly strived to innovate and create new press works with high information content, especially digital content to distribute on the platforms that Thanh Hoa Newspaper is managing and using to serve a variety of readers. The entire apparatus of nearly 100 people of Thanh Hoa Newspaper, from reporters, editors, technicians, and staff of Thanh Hoa Newspaper, has been working tirelessly every day, so that the novelty, creativity, and attractiveness of Thanh Hoa Newspaper publications never stops.

Implementing the roadmap for Thanh Hoa Newspaper innovation, especially after more than 1 year of implementing the Project for comprehensive development of Thanh Hoa Newspaper to 2025, with a vision to 2030, up to now, Thanh Hoa Newspaper has had 5 publications, including 3 printed publications and 2 electronic publications, specifically: Thanh Hoa Daily Newspaper; Thanh Hoa Monthly Newspaper; Thanh Hoa Weekend Newspaper; Thanh Hoa Electronic Newspaper and Electronic Culture and Life Page. In addition, Thanh Hoa Newspaper also manages 4 promotional channels on social networking platforms Facebook, Zalo, Youtube, Tiktok. The promotional channels on social networking platforms established and managed by Thanh Hoa Newspaper have a significant number of readers. According to statistics from a number of reputable rating and ranking organizations, at many times, Thanh Hoa Newspaper has been ranked as one of the 5 local Party newspapers with the highest and most stable number of readers in the country. Although Thanh Hoa Newspaper's Youtube channel has only been active for about a year, it has attracted a very encouraging number of readers and is increasing rapidly every month. Thanh Hoa Newspaper's fanpage has more than 23,000 followers, making it one of the local Party newspaper fanpages with a large number of followers.

In its current development strategy, Thanh Hoa Newspaper identifies printed newspaper products as the mainstay, electronic newspaper publications as the spearhead, opening up a new approach, in line with the current strong digital transformation trend. Thanh Hoa Newspaper will invest in both publication systems at the same time, including assessments and selections, to have key, breakthrough investments suitable for each time and information access flow. In particular, investing in building and operating according to the Converged Editorial Office model and considering this as the heart of coordinating information in a timely and accurate manner, promoting the highest and fastest value of information. Thanh Hoa Newspaper's efforts are step by step towards building Thanh Hoa Newspaper into a multimedia press agency, the province's main force. In particular, for Thanh Hoa Daily Newspaper, the Editorial Board identifies this as the main newspaper in providing comprehensive and accurate information on all areas of social life taking place in the province and important political events of the country and the world to cadres, party members and all classes of people in the province. The Editorial Board of Thanh Hoa Newspaper has directed the restructuring of news, articles, the organization of production of pages and sections; innovated the way of writing news in a concise direction, increased the number of reports, investigations, and in-depth reflections on issues, events, and areas of social life; produced commentary, essays, and diversified columns to serve many readers. With Thanh Hoa monthly newspaper and Thanh Hoa weekend newspaper, the Editorial Board determined that this is a specialized publication, specializing in fields serving more demanding readers, so it has attracted many experienced writers, with deep knowledge, especially knowledge of history, culture, writers with a tendency to write entertaining content. In fact, many works in these publications have had great influence, received and highly appreciated by readers.

In particular, digital transformation activities in press agencies have been strongly implemented by Thanh Hoa Newspaper, with a huge investment in resources, creating the clearest mark on electronic publications such as: In addition to human resource arrangement, there is investment in equipment and supporting software to create digital products that attract many readers. With the advantage of no borders, up to now, Thanh Hoa Newspaper's electronic publications have attracted many readers in other provinces and abroad. Many digital contents of Thanh Hoa Newspaper such as multimedia, postcat and video have been widely received, shared and responded positively by readers. These publications are considered the spearhead in providing fast, highly oriented information, and at the same time are foreign information channels, promoting and enhancing the image and position of Thanh Hoa land and people to domestic and international friends...

With the advantage of easy access to readers, through these digital contents, Thanh Hoa Newspaper has created new press products that are suitable for the trend of approaching readers and initially attracted new readers, viewers, and listeners in many segments depending on each type of work. Some of the new digital contents that Thanh Hoa Newspaper has launched in the past year include the daily 6am podcast news, the daily 6pm video news; weekly event commentary videos, thematic commentary videos when there are new, hot issues, issues that readers are interested in; sports commentary videos and in the future, Thanh Hoa Newspaper will open more international commentary videos.

It can be said that, in the flow of innovation and creativity in journalism, gradually satisfying its readers, Thanh Hoa Newspaper is using both approaches at the same time, in which to suit the current development trend of journalism, as well as the increasing demands of readers, digital transformation in journalism operations must take place more and more strongly. In other words, in the face of strong fluctuations in the media ecosystem that have been and are taking place, Thanh Hoa Newspaper cannot stand aside, but must proactively find solutions to survive and develop, better fulfill its mission, in which the satisfaction of readers must be taken as the center of all development, all content on Thanh Hoa Newspaper must be easily accessible, have strong influence, and touch the hearts of readers. Appropriate digital transformation, with the creation of many creative digital contents, will help Thanh Hoa Newspaper gradually and comprehensively change its operation, management, and application of technology in the process of content production and distribution, thereby increasingly satisfying readers. We identify it as a glorious mission but also a difficult task. But above all, with all the respect, affection, understanding and respect for readers, Thanh Hoa Newspaper will constantly strive and constantly innovate...

Nguyen Viet Ba

Editor-in-Chief of Thanh Hoa Newspaper

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