"Giving wings" to rural industrial products

Five recognized products include: 9-jar wine of Khanh Xuan Trading and Production Company Limited, Xuan Van Commune (Yen Son), Ngoc Thuy green tea of Su Anh Cooperative (Yen Son), Hong Thai Shan Tuyet tea set of Son Tra Cooperative (Na Hang), Chiem Hoa green bean black tea bags of Hong Phat Organic Agriculture Cooperative (Chiem Hoa), Thuat Yen dry noodles of Thuat Yen Agricultural Production Service Cooperative (Tuyen Quang City). These are the province's strengths and have dominated the market, known by many customers.

Tuyen Quang province has 5 products honored as typical rural industrial products in the Northern region in 2024.

Notably, among the products voted this time, Tuyen Quang province has 2 products representing the tea industry in the province, including Ngoc Thuy green tea of Su Anh Cooperative, Hong Thai Shan Tuyet tea product set of Son Tra Cooperative. Each product of participating enterprises is seriously and strictly evaluated by the Jury in terms of quality as well as development potential in the market. These are all products that have not only conquered the domestic market but also exported to many other demanding markets in the world.

Being certified as a typical rural industrial product in the Northern region has become a "passport" to bring the product to a large number of consumers. Through the voting for typical rural industrial products, many products with quality and usage value have been honored, creating motivation to expand production, meeting the increasing demand of the market. Certified products are all products with strengths, local characteristics, good quality, high usage value, potential for production development, market expansion, meeting the tastes of domestic and foreign consumers.

The subjects representing 5 products were recognized as typical rural industrial products in the Northern region in 2024.

Ms. Pham Thi Hong, founder of the green bean black tea bag brand of Hong Phat Organic Agricultural Cooperative, said that when she first had the product, she brought it to sell everywhere. People tried it and praised it, but when they looked at the product packaging and saw no agencies or units evaluating the quality, they were hesitant to buy it.

After the tea was voted as a typical rural industrial product, consumers felt more secure when using it. Therefore, the output of sales is increasing and bringing practical results. Although the brand has not been built for long, the products of the cooperative are trusted and welcomed by people in many provinces and cities. In the near future, the green-heart black bean tea bag product will be exported to the UK.

Mr. Dam Xuan Hung, Director of the Center for Industrial Promotion and Industrial Development Consulting of Tuyen Quang province, said that in order to help businesses have more typical IT products, in the coming time, the center will continue to encourage and mobilize resources to participate in or support organizations and individuals to invest in industrial and handicraft production.

Customers choose to buy typical rural industrial products of Tuyen Quang province at the 2024 Exhibition of Typical Rural Industrial Products in the Northern Region - Hanoi.

Along with that, support the construction of demonstration models to popularize new products, new technologies, and application of advanced machinery in industrial and handicraft production; support the improvement of management capacity for enterprises... At the same time, encourage and support cleaner production units to improve the efficiency of using resources, raw materials, fuels, and materials; minimize emissions and limit the increase in pollution; protect and improve environmental quality and human health. In particular, products that have achieved typical ITNT products at the regional level will be prioritized for promotion and introduction, contributing to boosting product consumption.

The certification of typical rural industrial products has opened up new development opportunities, affirmed the prestige, quality, brand value and created a foothold in the market for production facilities. In addition, it increases recognition and prestige when bringing products to consumers. This is also the motivation for rural industrial facilities to continue researching, investing, innovating technology, expanding production scale and building product brands.

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