The Vietnam National Brand Program was launched by the Government in 2003, aiming to build and develop national brands through product brands.

In 2024, the program attracted the participation of more than 1,000 businesses nationwide. 190 businesses with 359 products were honored as "National Brand" in 2024. The ceremony to announce products achieving the Vietnam National Brand in 2024 was held on November 4, 2024 at the National Convention Center (Hanoi).

This year, Bibica confectionery products are among 6 product groups of PAN Group Joint Stock Company (PAN Group) to receive this noble title.

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PAN Group Joint Stock Company has had many products achieving National Brand for 3 consecutive periods. Photo: Bibica

To achieve the title of "National Brand in 2024", Bibica team has made tireless efforts from perfecting the quality management system, investing in research and development of new products, to building a systematic brand.

Accordingly, Bibica focuses on investing in modern production technology, applying international quality management systems, ensuring to bring consumers high quality and delicious products. At the same time, Bibica constantly innovates, creates, researches and develops new product lines, meeting the increasingly diverse needs of the market.

Not only focusing on product quality, Bibica also focuses on building a professional, close and friendly brand image with consumers. Marketing and communication activities are implemented synchronously and effectively, contributing to raising awareness and reputation of Bibica confectionery brand in the hearts of consumers.

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Bibica's main confectionery products. Photo: Bibica

All according to the development strategy of PAN Group Joint Stock Company - a leading agricultural and food enterprise, a pioneer in sustainable development.

Ms. Nguyen Thi Tra My - General Director of PAN Group Joint Stock Company shared: “We are extremely proud that for the third consecutive time, PAN Group products have been recognized as National Brands. This not only affirms PAN's position, but also helps to enhance the value of Vietnamese brands in the international market”.

The company always strives to combine economic development with sustainable development, innovation, and environmental friendliness. Ms. Tra My emphasized: “We always strive so that when mentioning PAN products, domestic and international consumers will think of Vietnamese products.”

“The 2024 National Brand Award is a worthy recognition of Bibica’s efforts and achievements over the past time. This is the motivation for Bibica to continue to develop, improve its competitiveness, affirm its position as a leading brand in the Vietnamese confectionery industry and reach out to the international market.”

Vietnam National Brand Award

"Vietnam National Brand" is a special, long-term trade promotion program of the Government to build and develop national brands through product brands. Enterprises are comprehensively evaluated on their activities, production/business results and branding strategies through the program's criteria system. From there, the program encourages enterprises to share and pursue core values: Quality - Innovation, creativity - Pioneering capacity.

After more than 20 years, the Vietnam National Brand program has achieved many remarkable achievements, attracting strong attention and building a solid reputation with businesses, management agencies and consumers both domestically and internationally. The program contributes to affirming Vietnam as a country with high-quality goods and services, strong competitiveness in the international market.

Ngoc Minh