Gen Z Music

SGGP 01/25/2023 16:17

A generation of young artists, Gen Z (born between 1996-2012), is different, aiming for versatility, daring to actively experiment with art, even though they know they may fail... is what the public has been seeing in V-pop.

Vo Viet Phuong performs with MTV group

Multi-purpose, colorful

“The greatest strength and also the greatest challenge for young artists, Gen Z, is being exposed to many different cultures and musics both domestically and internationally. This helps young artists quickly grasp and learn the quintessence of music, thereby perfecting their own music to become rich and modern,” young musician and singer Thai Dinh expressed when talking about his generation.

The Vietnamese music market is very diverse with a series of new artists. If we had to choose a starting time for this diversity, it could be from 2020. Audiences welcomed a series of songs, MVs, and long-term, meaningful music projects from young artists, especially the Gen Z generation. In 2021 and 2022, they are still full of creative energy on the V-pop race. Hoang Dung, K-ICM, Thai Dinh, Doan Viet Phuong, Phung Khanh Linh, Wren Evans, Erik, Doan Hieu, G Ducky, Jucky San, Hieuthuhai, Hoang Duyen... and many artists and music groups that grew up from Rap Viet and Rock Viet are young forces that contribute to creating the appearance of the music scene.

K-ICM is a young artist who has made his mark with traditional music materials.

The process of self-improvement has created factors that can both compose, arrange - arrange and perform, capable of mastering the game. Possessing many hit songs, 2 albums 25 and Yen, 2 live shows in 2020 and 2022, Hoang Dung is very loved by young people. He is a singer with his own recognizable style. In particular, most of the songs are composed and sung by Hoang Dung. He distills musical materials that are close to and everyday while still expressing ambition and transmitting positive energy to young people. This is also the similarity between Hoang Dung and Thai Dinh, Vo Viet Phuong, Doan Hieu. Female singers like Phung Khanh Linh and Kim Kunni can also compose and sing well. Kim Kunni, the first Vietnamese female artist to join the international entertainment company and record label Sony Music Entertainment, with her strong foreign language skills, modern musical thinking and professional support, is expected to become one of the successful Gen Z artists in the international music scene.

Think differently

Goodbye/ Dad will go and return/ This season there/ There are many storms, my child... Here, Dad misses you dearly/ But the ground roars/ The wind takes Dad to heaven. If you know that the lyrics in Goodbye, Dad is Going to Commemorate the 13 officers and soldiers who died in a landslide at Ranger Station 67 (Thua Thien - Hue) in 2020 were composed and sung by young musician and singer Vo Viet Phuong, born in 2003, many people will find it... hard to believe. At the time of composition, Vo Viet Phuong was only 17 years old, living in Ho Chi Minh City, had never been to the poor areas of the Central region, but with a sensitive heart, he wrote a humane song full of sharing. Then, he became more known when he composed "Once in a Hundred Years We Meet Again", "Sick Street Days" to encourage people during the pandemic...

Young artists are getting attention

Vo Viet Phuong knows that the music he chooses is unlikely to create "shocks" for young listeners, because those songs need time to contemplate... As musician Vo Thien Thanh once shared with the press, Vo Viet Phuong's music is modern and humanistic, it will only change unless the temptations of showbiz make him change and compromise like many other young artists. Vo Viet Phuong expressed that he is walking on an artistic path that is not easy, he accepts the challenge, with a different mindset, wishing to bring meaningful products.

The number of Gen Z artists is increasing, but finding artists with a distinct color is not easy. Music producer K-ICM (Nguyen Bao Khanh, born in 1999) is one of the young artists who has made his mark. Besides conquering modern musical materials, he chose traditional materials to explore. This is a good choice but no less challenging, because ethnic materials can create their own identity, with enough stature to reach international audiences, but in a short time, it is not certain to reach the majority of young audiences. In 2022, K-ICM affirmed his talent through the album Hoa, with the participation of Phuong Thanh, Van Mai Huong, Trung Quan... K-ICM shared that he does not calculate what achievements the product will achieve, how much revenue, he just hopes the audience will see how beautiful the color of Vietnamese music is.

Previously, generations of artists such as Tung Duong, My Tam, Ho Ngoc Ha, Uyen Linh, Van Mai Huong, Hoang Thuy Linh... created the identity of the Vietnamese music market, but especially in 2022, Gen Z artists have become a "new breeze". The color of Gen Z is not wearing designer clothes, releasing expensive MVs, having a big team behind, but rather a new musical mindset, both paying attention to trends and knowing how to clearly express personal voice through music.

In 2022, the EP project Gen Z and Trinh "refresh" the songs of musician Trinh Cong Son, performed through the voices of Gen Z artists Hoang Dung, My Anh, Juky San, Hoang Duyen, Obito. Leaving behind the assumption that not everyone can sing, Gen Z artists still sing Trinh's music as a way of young people to commit, daring to paint new colors from the old song region. Artists cannot avoid the fear of comparison, criticism... but above all, they want to bring something new to the music that has stood the test of time, so that the younger generation like them will love it even more.

Source: https://www.sggp.org.vn/am-nhac-cua-gen-z-post675330.html