"10.10 Brand Party" on Shopee

Closing the 2-week “10.10 Brand Party” event, a series of brands showed off their impressive achievements after the “10.10 Brand Party” event on Shopee, announcing the list of 5 best-selling brands on the entire platform, including familiar names such as Unilever, L'Oreal Paris, Samsung, Bobby and Vinamilk. This is also the first time that the “national” milk brand of Vietnamese people has entered this ranking.

Besides, many other domestic brands such as Coolmate, Biti's, Erosska, Golden Lotus Mask, Feelex... also entered the ranks of best-selling brands on Shopee in terms of fashion and healthcare categories.

The 5 best-selling brands on Shopee Mall span across many categories.

Among these, Samsung is considered the most impressive brand to finish as it holds the No. 1 position in all four best-selling rankings for phones, tablets, televisions and major home appliances. Followed by equally famous names such as LG, Xiaomi, Electrolux, Toshiba, Panasonic, Huawei, Bosch…

The list of “Best-selling phones” also includes Honor and Nubia, two typical representatives of low-cost phones with high performance and modern design, reflecting the increasing trend of searching for and owning low-cost mobile products in the Vietnamese consumer community.

Samsung "shocked" when it held the leading position in the 4 best-selling brand rankings on Shopee by product category.

At the end of the 10.10 event, the Korean giant recorded a 14-fold increase in revenue compared to the normal period, while expanding its growth rate compared to the same period last year. "This success comes from consumers' support for Samsung's smart technology products and especially exclusive offers only available on Shopee," said a company representative.

In addition to the strategy of launching discount vouchers and free shipping in the Flash Sale frame, the company also combines additional gifts to encourage users to make faster shopping decisions. Samsung also launched the new Galaxy S24 FE Limited Collection on the occasion of 10.10, a strategy of continuously refreshing the product line to attract technology enthusiasts.

In the skin care industry, three brands of L'Oréal Group including La Roche-Posay, L'Oréal Paris and CeraVe dominate the best-selling rankings, along with other "talents" including D'Alba from Korea and Vietnamese vegan cosmetics brand Cocoon.

L'Oréal Paris continues to maintain its position in the list of facial care brands most searched for by Shopee users at the 10.10 event.

On October 10 alone, L'Oreal Paris's revenue on Shopee Mall increased 20 times compared to normal days, "marking a new record for L'Oréal Paris" according to the brand representative.

“With Shopee's support, we are able to bring customers the best products and deals, creating a seamless, vibrant shopping experience that promises to be even more attractive at the end of the year,” added a representative of L'Oréal Paris.

Kiehl's - a premium cosmetics brand in Shopee Premium - achieved a remarkable growth of 53 times in revenue compared to normal days and nearly 10,000 products sold on 10.10. This success comes from implementing a comprehensive 360-degree marketing strategy, harmoniously combining online and offline activities to bring a consistent, seamless shopping experience.

Kiehl's rose to second place in the list of best-selling premium cosmetic brands on Shopee Premium. Vitamin C Serum, Calendula Toner & Cleanser Duo, Clay Mask... are products loved by users.

The brand fully exploited the form of livestream sales combined with minigames and interactive activities, helping sales increase by 51% compared to 9.9. At the same time, Kiehl's maintained the frequency of posting 3-5 videos per day, focusing on introducing and reviewing products, helping sales from the Shopee Video channel grow by 16% compared to September.

Kiehl's also optimizes trending keywords in the health & beauty industry, ensuring that it always appears in the most prominent positions on the search bar. Cooperating with a reputable KOL/KOC network also creates a strong ripple effect. After the 10.10 event, Kiehl's achieved a net return on investment (ROI) exceeding 10 - an extremely impressive number in the high-end cosmetics segment.

Previously, Shopee's press release after the 10.10 event stated that Shopee Premium recorded a 22-fold increase in orders sold on 10.10 compared to normal days. In particular, the number of users shopping for the first time from Shopee Premium increased 13 times.

10.10 Brand Party recorded impressive results on Shopee Mall and Shopee Premium.

Overall, the number of users shopping at Shopee Mall's official store on October 10 increased 17 times compared to normal days, emphasizing the growing trend of searching for products with guaranteed quality and origin in the shopping community.

Source: https://congthuong.vn/1010-dai-tiec-thuong-hieu-tren-shopee-352853.html