Zalopay changes brand identity

Payment platform Zalopay has just launched a new youthful and energetic brand identity, marking an important step in its development journey.

Specifically, Zalopay's new brand identity brings a more modern, dynamic and friendly image. The removal of the boxes around the word "Zalopay" has created a new and expanded logo in a minimalist style. The two main colors - blue and green - are bright and prominent, aiming to convey the new spirit of Zalopay, open and sustainable.

In particular, the brand name is simplified from the capital letter "P" to the lowercase "p", to show the seamlessness and simplicity in the experience that Zalopay brings to customers. The letter Z symbol is accented with a gentle curve, reminiscent of a smile expressing user satisfaction, as well as the mission that the brand aims for.

"Made in Vietnam": A Challenging Journey of Innovation "Made in Vietnam" is a special highlight in this rebranding of Zalopay. From the idea, execution to completion, everything is 100% done in-house. This not only affirms the talent and creativity of Vietnamese people, but also the pride of "Made in Vietnam" technology products.

Throughout its operation, Zalopay has made constant efforts to better understand and serve the needs of its users. Based on that, the Zalopay team realized that it was time to conduct a comprehensive innovation, a rebranding campaign to affirm its position and value in the market. This innovation is not intended to mark a specific time period such as 5 years or 10 years, but stems from the readiness of the product and the desire to better meet the increasing needs of users. With that spirit, Zalopay is proud to announce the rebranding campaign, a new step to affirm its position and value in the market.

Despite facing many difficulties and a tight timeline, the demo versions of Zalopay have been completed and received positive feedback from everyone. This is the motivation for the "Made in Vietnam" team to continue to improve and bring the best experiences to customers. With the mission of "Open and New", the Zalopay team always hopes that each transaction and each new feature will not only meet financial needs but also bring smiles and satisfaction to each customer.

“Let's explore and experience the new version of Zalopay, a product proudly made in Vietnam, where all members are proud of their own efforts and creativity.”

Source: https://www.vng.com.vn/news/enterprise/zalopay-bo-nhan-dien-moi.html