Digital applications to perfect customer approach

In today's digital age, businesses must proactively seek out and reach potential customers.

This approach is increasingly necessary for digital applications that need to be "tailored" to the reality of each customer.

In fact, in addition to common applications, there is still a need for specialized applications for each field and each enterprise. The difference is that in the era of digital transformation on the cloud platform, even specialized applications cannot be dispersed but must run on common platforms for connectivity and unification. Large enterprises need to build a common platform and develop application modules that can be customized for each customer segment.

In recent times, Zalo has proven the effectiveness of the mini app model (small applications) within the main application. Each locality and each organization can build its own mini app and integrate it into the Zalo platform, both effectively exploiting the number of Zalo users and creating convenience for users. Public administration mini apps on Zalo have shown to be much more popular than separate applications. For example, in Tay Ninh province, as of December 2023, the number of users of the "Tay Ninh Smart" mini app reached more than 216,757 people, 1.6 times higher than the number of users of the "Tay Ninh Smart" application on Android and iOS environments in 2 years. According to the People's Committee of Tay Ninh province, developing public utilities on popular platforms is a suitable approach to the goal of helping people easily access and use, meeting their actual needs. The advantage is that users do not need to download, install and configure a separate application, but only need to use Zalo to access the service mini apps of necessary organizations. This solution is also useful for people who are weak in technology such as the elderly, people with low education...

Starting from March 2023, by the end of 2023, Zalo's public administration mini app has been applied in 12 provinces and cities. There are more than 15,349 Zalo OA accounts created by state agencies and public services; an increase of 54% compared to 2022. They help connect effectively, increasing interaction between agencies, organizations and people. These statistics show the fact that grassroots organizations really need their own applications running on a popular platform. If that platform has applications that are suitable for them, grassroots organizations will actively apply them to serve their activities.

To avoid waste and be effective, digital applications need to be built from the real needs of both suppliers and users.

Source: https://nld.com.vn/thay-doi-hoan-thien-cach-tiep-can-196240116204655294.htm