Another philosophy of crisis management

This is a practical book, accumulated through a series of crisis management projects implemented over the past decades, but also summarized into fundamental principles, helping readers reshape the nature of crisis and how to deal with dangerous escalating situations to avoid negative impacts on businesses, organizations and individuals.

The book launch event “The crisis does not start with the media” was held on the occasion of Vietnam Revolutionary Press Day, June 21, attracting the attention of journalists, industry experts, and business leaders in many fields.

This is the first book by author Le Quoc Vinh - journalist, Chairman of the Board of Directors of Le Bros Company, co-founder of Elite PR School, a practical PR training unit, in cooperation with RIO Book and published by Dan Tri Publishing House.

Author Le Quoc Vinh at the book launch.

With nearly 30 years of experience working in the field of media and journalism, the author has directly accompanied many domestic and foreign businesses and corporations in handling crises that spread through the media. All the knowledge and valuable lessons learned during that journey have been summarized in this book.

Sharing about the book project that has been cherished for 2 years, journalist Le Quoc Vinh said: “We are still familiar with the term “media crisis”. But, for me, if we understand the crisis only in the media, it will lead to the wrong handling method. Many businesses just need to remove or cover up negative information, thinking that the problem has been solved.

But that is not the case, the behaviors or attitudes that cause the crisis are still somewhere in the public's mind, even spreading like an underground wave, destroying the reputation of the business. Moreover, such a way of handling the crisis will cause many consequences later, destroying the trust of the public and the community. The book is a different philosophy on crisis handling, forming the foundation for brand management activities."

Family and colleagues came to congratulate journalist Le Quoc Vinh.

According to author Le Quoc Vinh, crisis management methods by preventing negative information from appearing in the press and media not only do not bring positive results for businesses, but also contain many long-term consequences, seriously affecting reputation, honor and public trust.

The fundamental cause of this mistake comes from the misconception about PR - public relations, with the mindset that PR is to create a sparkling halo for businesses and individuals in the media, while its essence is to manage positive relationships between brands and relevant groups.

A one-sided understanding of the role of PR makes people think that crisis management simply means not having negative information about the brand appear in the press and media. With the development of digital media and powerful social networks, new media channels, and OTT applications penetrating every corner of life, if the problem is not solved at its root, it can be the seed of a bigger crisis.

The team that made and designed the book shared at the event.

Regarding the role of media workers, author Le Quoc Vinh emphasized that the ultimate goal of those who handle media crises is to provide the press with the most truthful and accurate information to have a multi-dimensional and objective view.

“A media person is like a lawyer. His job is not to turn nothing into something, to turn black into white, but to help those who hold the scales have the most complete and objective information to make a final conclusion, not to aggravate the reality of the business's mistakes, and certainly not to let the business be wrongly accused because of false accusations,” said Mr. Le Quoc Vinh.

Any delay, bias or deception from the crisis manager has the potential to make the crisis worse, with victims not only the public but also the business itself.

Ms. Nguyen Thi My Dung - mother of journalist Le Quoc Vinh attended and congratulated the author.

Through three parts of content, the book opens up a series of crisis management methods, emphasizing three main factors: thoroughly resolving incidents, objectively controlling information, and humane action: Part 1 - The core of crisis; Part 2 - Crisis prevention; Part 3 - Operations in crisis.

As soon as it was released, the book attracted attention when it chose to exploit an issue that is a "pain" for many businesses and also a difficult problem for communication practitioners.

Currently, the book “Crisis does not start with the media” is being exclusively distributed by RIO Book Vietnam Joint Stock Company. The book is officially available for sale on RIO Book platforms from June 24.

Hoang Anh

Source: https://www.congluan.vn/cuon-sach-khung-hoang-khong-bat-dau-tu-truyen-thong-triet-ly-khac-ve-xu-ly-khung-hoang-post300245.html