Controversy over the application of AI in art

X U NECESSARY TREND

Along with the development of digital technology, artists, music producers, directors, and film producers in Vietnam are taking advantage of the benefits of AI to save time, labor, costs, etc. in artistic creation.

Some images in the MV and film using AI by director Pham Vinh Khuong

PHOTO: Manufacturer

Most recently, the movie Ghost in the Palace used the soundtrack Paranoia at Night composed and performed by AI. Many opinions said that the lyrics lacked depth, and the voice created by AI lacked power and emotion. Many people also questioned why the crew did not order the soundtrack from a musician and have it performed by a "real" singer. In response to many conflicting opinions, producer Nhat Trung responded that AI is only a support tool, and humans still play the main role. Despite using AI, the soundtrack still focuses on preserving Vietnamese cultural identity from the lyrics, music arrangement, and singing style, all very Vietnamese. At the same time, this producer believes that using AI is an inevitable step in the digital age.

Recently, in the Dien Bien - Sac ban buc sang art program, singer Duong Hoang Yen performed the song Mien hoa ban ngay moi composed by AI, edited and completed by musician - producer Duong Truong Giang and director Viet Dang. This is considered a performance that brings a new experience to the audience. Sharing with Thanh Nien reporter, musician Duong Truong Giang commented: "Applying technology to entertainment products is a good thing and is also an inevitable trend. However, AI should only be used to find out more multi-dimensional information about the content you intend to create. But if you rely on AI to replace the creative process, you should not. Because the work is where the artist speaks his artistic voice".

AI-generated image of singer Dan Truong in the MV Au O Vi Dau

Photo: Screenshot

Previously, singer Dan Truong also used AI to simulate his image, build the background and characters in the MV Au o vi dau . From about 600 photos of the male singer, AI created a new "version" of Dan Truong, but according to viewers' comments, it is not as lively as the "real" one.

The application of AI to MV and film products has also been implemented by young director - producer Pham Vinh Khuong to create many products such as MV "Bac Tranh Dai Viet", "Mat Bao" , "Tieu Trang" and most recently MV "Cheo Moi Lai Ra" , film "Ao Trang Sau Dem Trang"... Talking to Thanh Nien reporter, Pham Vinh Khuong said: "The strength of AI is first of all in optimizing all stages of production, saving time, costs and significantly streamlining personnel. It has completely changed the way I approach creative work. First, AI brings outstanding technical efficiency. For example, in the process of making MV "Bac Tranh Dai Viet" or film "Ao Trang Sau Dem Trang" , I used AI to analyze millions of data, thereby creating scripts, images and sounds at a speed that a traditional team could hardly keep up with. This not only saves time but also significantly reduces production costs - a very important factor for independent artists like me. Second, AI allows me to experiment with bold ideas that would have been considered impossible before. For example, recreating cultural history in Chèo Moi Lai Ra with vivid 3D effects, entirely using phones and AI, is something I never thought I could do a few years ago."

AI should only be used to gain multi-dimensional insights into the content you intend to create. But relying on AI to replace the creative process is not recommended.

Because the work is where the artist speaks his artistic voice.

Musician - producer Duong Truong Giang

UNDERSTAND AND CONTROL AI

Faced with the trend of utilizing AI in artistic creation, many opinions say that over time artists will become completely dependent on AI, and the products created will not have much artistic value, especially in terms of emotion.

Some images in the MV and film using AI by director Pham Vinh Khuong

PHOTO: Manufacturer

Musician Duong Truong Giang believes that balance in the approach and use of AI technology is necessary to avoid abuse. Each artist should have a big enough "ego" to use AI as a companion and not depend on AI.

According to director Pham Vinh Khuong's experience, to use AI effectively, people must know how to put it in the right position. AI is just a supporting tool, not the final decision maker. In each project, people must play a leading role in shaping ideas, emotions and messages, while AI only helps with the technical part. To use AI effectively, artists need to constantly learn and master technology, instead of letting it lead them. This requires us to have an open mind, be ready to adapt to the times, and at the same time maintain our own creative identity.

"AI opens up an unlimited creative space where I can explore new aspects of art without being constrained by material resources. Ultimately, I think AI's greatest strength is its ability to personalize and optimize the experience for the audience. With big data, AI helps me better understand what the audience wants, thereby adjusting the content to be both artistic and approachable. This is a big step forward in connecting art with the community," said director Pham Vinh Khuong.

"I also believe that true human creativity lies in the ability to ask questions, seek meaning and connect emotionally - things that AI cannot replace. Therefore, I encourage my colleagues to see AI as an opportunity to enhance capacity, optimize processes, and focus on aspects that only humans can do. Only when we understand and control it, will AI truly become a driving force for art, not a threat," Pham Vinh Khuong added.

Source: https://thanhnien.vn/tranh-cai-viec-ung-dung-ai-trong-nghe-thuat-185250324231937211.htm