Ho Chi Minh City promotes specialty products on digital platforms

TP.HCM đẩy mạnh quảng bá sản phẩm đặc sản trên nền tảng số - Ảnh 1. — Many units participating in the fair launched attractive promotions to attract visitors - Photo: NHAT XUAN

On the evening of November 27, the fair "Promoting trade for the collective and cooperative economic sector in 2024 (Southern region)" opened at Dam Sen Cultural Park (District 11, Ho Chi Minh City), attracting the participation of more than 180 booths.

The event was organized by the Vietnam Cooperative Alliance in coordination with related units, lasting from November 27 to December 3, bringing together 37 provincial and municipal cooperative alliances and 34 enterprises nationwide.

Featured products include fresh agricultural products, organic foods, regional specialties, handicrafts, high-tech agricultural equipment, etc. In particular, all meet quality standards such as VietGAP, GlobalGAP, and the OCOP program (One Commune One Product program).

Speaking at the event, Mr. Nguyen Manh Cuong, Vice President of the Vietnam Cooperative Alliance, said that the fair is not only a place to display products but also organizes many trade promotion activities. Participating in the fair, cooperatives will have the opportunity to connect supply and demand, sign cooperation agreements with domestic and foreign enterprises. In addition, the program also supports consulting on credit capital, business expansion and technology application.

In particular, this year's event has the participation of digital platforms such as TikTok, supporting units to promote products online and reach customers more effectively. Therefore, Mr. Cuong encouraged booths to send representatives to coordinate with the media team to achieve the highest efficiency.

TP.HCM đẩy mạnh quảng bá sản phẩm đặc sản trên nền tảng số - Ảnh 2. — On the first day of opening, many people came to visit and shop for regional specialties - Photo: NHAT XUAN

On the opening day, the fair attracted a large number of visitors. Special products such as Tra Vinh fresh fruit, dried vermicelli, Cao Bang wood ear, and Nha Trang dried seafood received special attention from consumers.

According to the organizers, the fair is not only an opportunity to promote products but also creates conditions for cooperatives to develop and expand distribution channels in Ho Chi Minh City. This is also an opportunity for cooperatives and businesses to meet, exchange experiences, seek cooperation opportunities and apply technology to production, improve product quality, and contribute to sustainable brand development.

TP.HCM đẩy mạnh quảng bá sản phẩm đặc sản trên nền tảng số - Ảnh 3. — All products participating in the fair meet quality standards such as VietGAP, GlobalGAP, OCOP program (One Commune One Product) - Photo: NHAT XUAN

TP.HCM đẩy mạnh quảng bá sản phẩm đặc sản trên nền tảng số - Ảnh 4. — People come to visit and shop at the fair - Photo: NHAT XUAN

TP.HCM đẩy mạnh quảng bá sản phẩm đặc sản trên nền tảng số - Ảnh 5.

More than 500 OCOP products at the Festival to Honor Vietnamese Agricultural Products

The program “Accompanying OCOP – Honoring Vietnamese agricultural products”, an event in a series of activities to celebrate International Cooperative Day and the 35th anniversary of Saigon Co.op, was launched last weekend.

Source: https://tuoitre.vn/tp-hcm-day-manh-quang-ba-san-pham-dac-san-tren-nen-tang-so-20241127193010139.htm