From only attracting the attention of large enterprises, now management, business activities, tourism promotion... have been brought to the digital environment by most tourism service businesses.
Thanh Hoa tourism information portal at dulichthanhhoa.org is increasingly attracting the attention of the public and tourists. The portal not only updates tourism news in the province but also has a variety of information about connecting itineraries, suggested schedules, means of transportation, helping tourists be more proactive in each trip as well as searching for services, accommodation, and cuisine. Through this, tourists also have more data and information about hotels, resorts, villas, homestays in Thanh Hoa and tourist destinations across the country. In addition, there are hundreds of news, articles introducing and updating cultural, sports and tourism events taking place in the province. In addition, the image of Thanh Hoa tourism in recent years has been widely introduced to tourists through social networking sites, creating a great spread, attracting tourists with the message "Thanh Hoa Tourism - Four Seasons of Fragrance".
Also in the digital environment, many destinations in the province such as: Ho Dynasty Citadel, Lam Kinh Historical Site, Pu Luong Community Eco-tourism Area, Nua - Am Tien Temple Historical Site, Sam Son Scenic Area, Provincial Museum... have been introduced vividly. Through digital applications such as virtual reality (VR), interactive virtual reality (AR), along with automatic commentary systems or QR code scanning, visitors can proactively learn about the destination, experience multidimensional, panoramic, professional space in tourism activities.
Along with destinations, the application of digital technology in service management and business has recently been implemented by most tourism businesses in the province at different levels. In particular, focusing on investing in building websites, digitizing data, and doing business on digital platforms. Some travel agencies such as Lac Hong Travel, Le Gia Travel, VNPlus Travel, Huu Nghi tour, Long Hai Travel, Trust Viet Travel... have promoted the introduction and provision of online tours and services on social networking platforms, built brand identities and promoted customer access through online channels.
Nguyen Minh Hieu, CEO of Huu Nghi International Tourism Joint Stock Company (Thanh Hoa City), said: "In recent years, we have deployed digital technology in a series of ways, from customer care, product and service promotion to managing the company's general activities. Thanks to that, we not only save time and costs, but also help optimize the management and operation of all activities, bringing tourists better service experiences. Typically, through our social networking sites or website, customers can easily compare and learn about tour programs, which is convenient for customers, and service providers do not have to spend much time consulting like the traditional way before."
For accommodation establishments, since using some management software such as ASM, KiotViet, Smile... has contributed to improving management efficiency, strictly controlling all stages, reducing human resources and improving the quality of customer service. In particular, ASM software is being applied by many accommodation service businesses, with 4 main functions including: managing accommodation establishments; managing guests staying at the establishment; managing provided services; managing staff through the process from receiving guests to checking out.
Mr. Lo Van Quan (Pu Luong Casa Resort, Ba Thuoc) said: The resort has 35 rooms, can serve up to 100 guests at the same time. There are times when the rooms are full, leading to overload in the reception and service process. However, with the application of software in operations as well as service business, all management and operation activities are convenient and accurate. With ASM accommodation management software, it will be directly connected to the national population database system. After visitors register for the service, the reception department will enter information, scan the chip code on the citizen identification card into the system, the software will immediately update the accommodation registration information, and send it to the police agency. Thereby, it helps businesses and state management agencies reduce the process of storing records and documents and quickly receive and serve visitors.
The conveniences in applying digital technology have brought many benefits to both tourists as well as localities and tourism businesses. Therefore, Thanh Hoa province is continuing to carry out tasks under the project "Building an electronic information portal on tourism and smart tourism applications on mobile devices in Thanh Hoa province"; implementing the project to maintain the operation of the information system and database for managing tourism activities in Thanh Hoa province in 2024. At the same time, there are appropriate mechanisms and policies to support digital transformation in a number of key businesses and tourist areas, with priority contents such as developing digital infrastructure, smart management digital platforms, digital transformation training... to promote synchronous digital transformation in the tourism sector.
Article and photos: Hoai Anh
Source: https://baothanhhoa.vn/tich-cuc-chuyen-doi-so-trong-hoat-dong-du-lich-227318.htm
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