After two years, Hai Van Quan has completed the restoration process and opened to welcome visitors. This time, it is not only the most majestic pass in the world, where visitors can admire the scenery, but also brings historical experiences through the lens of technology in a very profound and unique way… in the real world and the digital world together.
Phygital Labs, together with the Hue Monuments Conservation Center and the Thua Thien Hue Provincial Information Technology Center, has just introduced and launched a multi-interactive experiential tourism solution at Hai Van Quan.
Accordingly, Phygital Labs has digitized a 3D tourist map, from which it has created a cultural discovery journey through stories and check-in missions at 9 special locations, bringing an engaging sightseeing experience every step of the way.
The 3D digital map recreates the majestic natural panorama of Hai Van Quan peak, allowing visitors to admire and explore the rich historical details of the structure, from its formation to important historical events.
Digital technology has brought Hai Van Quan beyond the limits of space and time, bringing the heritage experience between reality and digital completely on every step or through operations on a smart phone.
Once here, visitors only need to use their smartphones to touch the check-in board with NFC chip at the tourist attractions, thereby immediately accessing information about each area, historical events and cultural values of each point in Hai Van Quan.
“The technology we apply to Hue heritage sites solves three core problems: the check-in system gives visitors a sense of accomplishment when receiving badges and rankings, and motivates them to share their achievements with the community. Next, each visitor's sharing becomes media content, attracting young people to explore the heritage and spreading positive values. And third, it helps expand the tourism ecosystem through the form of exchanging badges for rewards from partners, increasing user experience and promoting the participation of local businesses,” said Mr. Huy Nguyen, CEO of Phygital Labs.
This interaction not only provides information but is also a way for visitors to truly immerse themselves in the flow of history, clearly feeling every moment of time because the 3D digital tourist map opens up the possibility of remote exploration, allowing users to interact with 9 important relics of Hai Van Quan anywhere in the world.
To blend into the real world and the digital world when coming to Hai Van Quan, visitors just need to use their smartphones to tap (“tap”) the check-in points. NFC communication on smartphones will take visitors to explore vivid historical and cultural stories…
Understanding the need to check-in and share, Phygital Labs, together with the Hue Monuments Conservation Center and the Thua Thien Hue Provincial Information Technology Center, also built a journey of 9 touch points and after completing all 9 points, visitors will receive a digital badge - a digital certificate for their journey. This badge is not only a unique memory but also proves that visitors have officially conquered "Thien ha de nhat hung quan" to share with friends and family via personal pages and websites...
“We see the great potential of combining technology with culturally significant locations, so we will expand the Hai Van Quan model to thousands of other locations across the country. This is a way to show that technology can breathe new life into traditional values, making them more vivid, closer, and clearly demonstrating that digital transformation creates many new values,” Mr. Huy Nguyen added.
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KIM THANH
Source: https://www.sggp.org.vn/thuc-va-so-song-hanh-hai-van-quan-post763351.html
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