On February 27, the nutritional brand Anlene, part of the Fonterra Group (New Zealand), signed a strategic Memorandum of Understanding (MoU) with the FPT Long Chau pharmacy chain.
Signing ceremony of strategic cooperation between FPT Long Chau and Anlene (part of Fonterra Group in New Zealand).
Nutritional support for the elderly
The signing ceremony took place at the New Zealand Trade and Enterprise event in Ho Chi Minh City, held in conjunction with a visit by Mr. Christopher Luxon, Prime Minister of New Zealand.
This partnership underscores the commitment of both companies to improving access to nutrition and healthcare for older adults in Vietnam.
The partnership aims to raise awareness about senior health care, develop specialized nutritional solutions and deliver practical initiatives such as bone health assessments and preventive care programs.
Witnessed by Prime Minister Luxon, the signing of the MOU highlighted the close bilateral relationship between Vietnam and New Zealand, underlining their commitment to promoting innovative healthcare solutions that benefit millions of people.
Partnership with pharmacy chain aims to increase access to nutrition and healthcare for seniors in Vietnam.
This partnership strategy aims to raise awareness about senior health, develop specialized nutritional solutions and deliver practical initiatives such as bone health assessments and wellness and prevention programs.
Focus on three core points
With a commitment to long-term cooperation, the two sides will focus on three core points:
1. Raise public awareness of health issues of the elderly
Anlene collaborated with FPT Long Chau and leading medical experts to carry out communication campaigns on osteoporosis, sarcopenia, cardiovascular health and overall health - silent health problems that directly affect the quality of life of the elderly in Vietnam.
Disseminate scientific knowledge about the role of nutrition and healthy lifestyle in preventing these diseases.
2. Innovate products and nutritional solutions to support healthy aging
With the strategic investment in the Anlene brand from Fonterra Group in New Zealand, Fonterra and FPT Long Chau continue to research, develop and introduce specialized nutritional products and nutritional supplements to help the elderly maintain overall health, suitable for increasingly diverse preferences and needs, to improve the quality of life of Vietnamese consumers.
3. Practical activities to help consumers proactively take care of their health
Deploying the Osteoporosis Screening & BMI Measurement Program (MoveCheck) - checking and consulting on bone and joint health for consumers at FPT Long Chau pharmacy system and at FPT Long Chau's community health support and vaccination programs nationwide.
The two sides will coordinate to organize scientific seminars with leading medical associations and experts to raise awareness of disease prevention and improve the health of Vietnamese consumers.
FPT Long Chau and Fonterra Brands VN are committed to bringing international quality products and contributing to shaping the future of the healthcare and nutrition industry in Vietnam.
At the signing ceremony, Mr. Roshan de Silva, General Director of Fonterra Brands VN, shared: For over 16 years, Anlene has strived to take care of the health of the elderly with many product lines supporting bone and joint health, complete and balanced nutrition, most recently the cardiovascular care product line...
At the same time, we have been cooperating with the International Osteoporosis Foundation (IOF), the national osteoporosis association, and nutritionists to promote awareness of musculoskeletal health for Vietnamese people, including a free bone health screening program, providing more than 1 million screenings.
Through the strategy of promoting cooperation with FPT Long Chau pharmacy chain, we are committed to bringing Vietnamese consumers many prestigious nutritional solutions with quality milk from New Zealand, contributing to improving the quality of life for millions of Vietnamese people, especially the elderly.
On the FPT Long Chau side, Ms. Nguyen Do Quyen, Deputy General Director of FPT Retail and CEO of FPT Long Chau Pharmacy and Vaccination System, said: Today's event is not only a memorable milestone in the cooperative relationship between the two sides, but also an important premise for more distinctive, quality, and personalized activities in the field of Vietnamese health care, especially for the elderly.
FPT Long Chau always identifies its role as a bridge to bring the world's leading healthcare brands closer to Vietnamese users. Working with the Anlene brand will help us further perfect our product portfolio for the bone and joint health and physical health of Vietnamese people.
This cooperation does not stop at product distribution but will be continuously tightened and developed more sustainably with advanced, scientific, reliable and practical healthcare projects and solutions for the Vietnamese people.
This is our long-term commitment on the journey to fulfill our mission of taking care of community health.
Through this strategic cooperation agreement, Fonterra Brands VN and FPT Long Chau commit to not only bringing international quality products but also contributing to shaping the future of the healthcare and nutrition industry in Vietnam in the next 5 years, with a diverse portfolio of quality nutritional products for millions of Vietnamese consumers.
Anlene
Established in 1991 in Asia, Anlene, a brand from New Zealand with over 30 years of presence in Vietnam, is trusted by healthcare professionals and millions of Vietnamese consumers as a reliable nutritional partner in improving musculoskeletal, cardiovascular and overall health.
Anlene brand is recommended by the International Osteoporosis Association and has been accompanying millions of Vietnamese elderly people to provide prestigious and quality nutritional products and solutions.
Read more about Anlene: https://www.anlene.com
FPT Long Chau
FPT Long Chau is a member of FPT Group. With the goal of providing practical services to meet the needs of community health care, FPT Long Chau pharmacy and vaccination center system with a network of more than 2,025 pharmacies and 130 vaccination centers nationwide always upholds its mission and responsibility in helping people have the opportunity to access quality, genuine products at good prices and optimal services.
Up to now, FPT Long Chau has been present in 63 provinces and districts nationwide, meeting the convenience of customers. People anywhere have the opportunity to access medicine and advanced disease prevention and medical care services closest to home, most conveniently.
Information about FPT Long Chau: https://nhathuoclongchau.com.vn/
Source: https://tuoitre.vn/thu-tuong-new-zealand-va-lanh-dao-tp-hcm-chung-kien-fpt-long-chau-hop-tac-chien-luoc-voi-anlene-20250228085917712.htm
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