In order to support enterprises, cooperatives, production establishments, and business households to introduce and promote their products to a large number of consumers inside and outside the province, the Industry and Trade sector has organized many trade promotion activities and trade connection programs to create opportunities for cooperation and exchange of goods for specialty products and strengths of the province.
Purple bud tea products of UT Investment and Development Company Limited, Van Linh Commune, Thanh Ba District participated in the program to introduce, display, and connect consumption of OCOP products in Viet Tri City.
Since the beginning of the year, trade promotion and goods trading connection activities have been implemented in many different forms. Many agricultural, industrial and handicraft products of enterprises, cooperatives, production facilities and business households have been displayed and introduced at fairs, product display booths, supply and demand connection conferences and exhibitions inside and outside the province, bringing practical results.
This is considered a bridge to promote cooperation between manufacturers, distributors and consumers, and at the same time an opportunity for production units and entities to meet, learn and introduce local products to a large number of customers. Sharing experiences in brand building and ways to expand the market is also spread.
In addition, the Department of Industry and Trade has provided a list of products participating in the province's "One Commune One Product" (OCOP) Program that have been recognized and sent to trade centers, supermarkets and the Department of Industry and Trade of provinces and cities to support consumption connections.
In fact, the commercial infrastructure of the country in general and Phu Tho province in particular is increasingly developing. The system of supermarkets, traditional markets, convenience stores, fruit shops, product introduction and sales points are distributed everywhere. From that advantage, many products, especially OCOP products of the province, have been displayed on the shelves of modern sales channels.
Closely following the actual situation, accompanying enterprises, cooperatives, production establishments, and business households, the Department of Industry and Trade has coordinated with specialized agencies and sectors to build over 10 points of sale and introduce OCOP products in Viet Tri city and the districts of Thanh Son, Cam Khe, Thanh Thuy...
Not only supporting the promotion and introduction of products to the provincial market, the Department of Industry and Trade focuses on organizing activities to meet with export enterprises in and outside the province and promote trade abroad. Many plywood products, laminated wood, flooring, etc. of forestry production and trading enterprises in the province have participated in fairs and conferences connecting trade with export enterprises and programs to bring foreign enterprises to visit and work with wood processing enterprises in Thanh Ba and Ha Hoa districts. Initially, Truc Mai Phu Tho Company Limited, Am Ha commune, Ha Hoa district has signed an export contract with an enterprise in Japan.
In addition, the Department of Industry and Trade also guides units and business households to participate in the training program on business skills on digital platforms; grasp and monitor websites providing e-commerce services and e-commerce websites selling goods that have registered and notified the Ministry of Industry and Trade, and support the posting of information and images of qualified products on the provincial e-commerce trading floor Giaothuong.net.vn. To date, the floor has 330 booths with 990 products and services, an increase of 15 booths and 28 products and services compared to 2023.
Assessing the effectiveness of trade promotion activities in recent times, Mr. Dang Viet Phuong - Deputy Director of the Department of Industry and Trade said that through trade promotion activities, connecting supply and demand has contributed to promoting trade of products and goods of the province. Enterprises, production facilities, and cooperatives are increasingly aware of the importance of trade promotion activities. From there, they are bold and proactive in participating in trade activities, connecting supply and demand, fairs, and exhibitions to promote, seek partners, and expand the market.
In the coming time, the Department will continue to promote activities to display and introduce typical products of the province at domestic fairs and exhibitions; build a pilot program to sell Vietnamese goods called "Proud of Vietnamese goods, the quintessence of Vietnamese goods"; support businesses, production and trading establishments... in the province to connect OCOP products, agricultural and forestry products to supermarkets and supply chains, expand consumption markets, and promote production linked to the value chain.
Ha Nhung
Source: https://baophutho.vn/tao-co-hoi-giao-thuong-hang-hoa-220666.htm
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