The arrival of more than 100 handsome men and women in 2023-2024 will create excitement for the reality TV market. However, no one is sure about the fate of game shows when audience tastes change constantly.
From stopping production Brother, Beautiful Sister in 2025
After nearly ten years of being overwhelmed with a series of game show Similar to TV, the appearance of "Beautiful Sister Riding the Wind and Breaking the Waves", "Say Hi Brother" and "Say Hi Brother Overcoming a Thousand Challenges" successfully captivated the audience.
The game show market has never had such a strong impact on the entertainment industry as it does now. In 2024, the Anh trai chong gai fever revived the names of a series of artists who had almost disappeared from the map. showbiz. Meanwhile, Anh trai say hi successfully brought the group of "older brothers who can't sing anymore" to fame, with a full schedule of shows during Tet.
No matter how hot a game show is, most of them cannot escape the market rule of being hot for only one season. Experts once considered it the show that revived the reality TV market for many years. overeating Game show, Beautiful Sister Riding the Wind cannot maintain its popularity.
From veteran singers like Phuong Thanh, Ngoc Anh to female stars with many fans like Toc Tien, Minh Hang... Beautiful Sister season 2 is inferior to season 1, in terms of audience interaction and discussion.
There is no denying the talent of the beautiful sisters in season two and the investment of the show, but the audience is starting to get bored with the old "dish". The show "Dancing the Wind" season 2 follows the direction of "when the sister falls, I lift her up", the sisters help each other like the show "Anh Trai". The crew accidentally lost the appeal of the all-female show, something that the audience was especially impressed with in season one.
At the year-end summary, the representative of the producer of the program temporarily called the hottest in 2024 announced the temporary suspension of production of Anh Trai and Chi Dep. This unit focuses on a new project that has been copyrighted from abroad.
Learning from the setback of Beautiful Sister season 2, the producer temporarily stopped exploiting the resources of Brother. This is a move that both preserves the reputation of the program and helps the company fully exploit the potential of the 33 talents.
A big fan of Anh trai chong gai shared with Tien Phong that they are not interested in watching season 2, if there is one. "Finding 30 male artists to participate is already difficult, surpassing the shadows of NSND Tu Long, Bang Kieu, Soobin, BB Tran... is even more impossible. Audiences like me are too impressed with the cast of season one, it is not easy to accept 33 more talents," this person said.
This audience also believes that the 33-talented lineup should be kept intact, enough to sell concert tickets. In fact, if we learn from the model of foreign artists (typically Taylor Swift, a female singer who always surprises by bringing completely new songs to concerts), the brothers will still help the producers earn money, not take risks, regardless of the risk of making a second season.
"Which show is hotter than Rap Viet?", a standard saying from four years ago, but outdated.
Although Vietnamese Rap is hot and is a springboard for underground rappers to become public figures, it cannot escape the harsh rules of the game show market.
From the game show that dominated Top Trending when it first debuted, Rap Viet's appeal has gradually decreased. The show's fourth season was even crushed by its own "homegrown chicken", Anh trai say hi. The limited source of contestants, the familiar coaches and judges have made Rap Viet fall behind the Anh trai fever.
Looking back at the game show market from its inception, through its heyday and into decline, no program has been able to last long. Once glorious on television, a series of programs such as The Voice, Vietnam's Next Top Model (7 seasons), comedy game shows Thach Thuc Danh Hai, Dau Truong Tieu Lam have gradually disappeared.
Recently, the producers of Dancing with the Stars tried to bring back the show that "made waves in the 2010s". Despite efforts to change the format and invite famous artists to participate, the game show has not really exploded.
An expert said it is hard to blame the producers of Rap Viet, Chi Dep and many other shows. They still ensure neatness in organization and image. However, the crew is not capable of controlling the audience's taste, especially entertainment show fans who are always curious about new things.
But is the knowledge game show still alive?
Slow and steady is the common opinion of many people when talking about the persistence of knowledge-based game shows like Who Wants to Be a Millionaire and Road to Olympia.
With no (or very few) artists participating, Who Wants to Be a Millionaire has survived to its 20th year. Meanwhile, the show, which is strictly for students, is entering its 25th year.
Consistency in format, a moderate balance between entertainment and knowledge value is the salvation of two long-standing programs on television.
Currently, very few purely intellectual programs can do this. Audiences still have a need to watch shows that provide knowledge in addition to relieving stress from entertainment programs.
Recently, VTV produced Money Universe, described as the first reality show in Vietnam on financial education combined with entertainment for students.
The producers affirmed that they adhere to the mission of the Government's project on improving personal financial management skills. The program creates its own audience market with the idea of cooperation with Bank State, State Securities Commission, General Department of Taxation, the oldest securities company in Vietnam and leading experts in the industry.
The format of Money Universe revolves around how to earn, spend, save, invest and preserve cash flow. This is also the first time that the audience watching the game show learns the ability to manage finances and personal spending through the competition process of the players.
Editor Duong Ngoc Trinh, representative of the unit responsible for producing the program, said that the game show strives to bring useful knowledge about money to young people, contributing to changing their thinking.
The production unit believes that they are new soldiers, not "good enough" to compete with Who Wants to Be a Millionaire, Road to Olympia. However, the achievement of Top 1 rating nationwide, especially in Hanoi and Ho Chi Minh City during the 2-5pm broadcast time slot (data from Kantar Media) gives the program more motivation.
The first season of Money Universe ended with the participation of 25,000 young people from 27 universities and colleges nationwide, showing that purely knowledge game shows still have their own appeal. It is too early to evaluate the success of the program, but the data shows that knowledge shows have their own way when compared to entertainment game shows.
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