The market for consuming OCOP products in Gia Lai province has become bustling as the Lunar New Year 2025 is approaching, many businesses, establishments, and stores are stepping up production and supplying products to the market to serve customers.
"Race" to serve Tet
These days, Huy Vu Dak Doa Dried Beef One Member Co., Ltd. (Dak Doa district) is rushing to produce dried beef to serve the market for the Lunar New Year 2025. The working atmosphere has become busy for many weeks. Since the beginning of December 2024, the company has proactively contacted its suppliers to calculate the output of dried beef to serve the needs of consumers during Tet.
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| Customers visit and shop for Huy Vu dried beef products |
Ms. Tran Thi Diem Kieu - Director of the Company - said that in addition to selling to wholesalers, the company also has a number of corporate customers who order products as gifts. Therefore, the company has designed eye-catching and luxurious gift boxes to serve customers during Tet. In addition, the company also cooperates with local OCOP entities to create gift baskets including coffee, dried bamboo shoots, pepper, dried beef, etc. to increase customer choices.
“Huy Vu beef jerky products (dried beef strips, dried beef pieces) have achieved 4-star OCOP certification, and are rated as good quality by customers, so the products are available at many OCOP stores in provinces and cities such as Hanoi, Quang Ninh, Yen Bai. The quality of dried beef depends a lot on the processing method, especially the fresh ingredients. Therefore, the company has to import ingredients every day to make it, not buy frozen ingredients. Normally, the price of ingredients will increase about 1 month before Tet. However, the company still keeps the selling price as usual to ensure the profit margin for stores and agents” – Ms. Kieu added.
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| Staff of an OCOP product business in Gia Lai introduce products to customers. |
Many production facilities and cooperatives have received orders early, increased promotion, and made constant efforts to expand production and business. As both an OCOP entity and a specialty store, Ms. Doan Thi Thuy (Nghia Hung commune, Chu Pah district) shared: “In addition to making gift baskets and gift boxes for customers’ convenience, I also accept packages according to customers’ requests. My store is located right in the area of hundred-year-old pine trees - a place with many tourists. This is not only an opportunity to promote local specialties but also expects strong consumption during the upcoming Tet holiday.”
According to Ms. Thuy, in addition to coffee, honey, macadamia nuts, dried beef, products from deer antlers, bird's nests, cordyceps, ginseng wine, herbal tea... are also included in Tet gift baskets by businesses and stores. The price of gift baskets of 5-9 items ranges from 350,000 - 800,000 VND. In addition, there are also high-end gift boxes on the market priced up to 2 million VND.
Focus on design to increase recognition
Gia Lai has many OCOP products that are chosen by consumers during each Tet holiday. In addition to preparing raw materials for production, OCOP entities also focus on designing beautiful, unique packaging to help products stand out in the market. At the same time, many OCOP entities also innovate consumption channels to bring consumers the best products during Tet.
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| In addition to preparing raw materials for production, OCOP entities also focus on designing beautiful and unique packaging to help products stand out more in the market. |
Ms. Nguyen Thi Thu Trang - Director of LiLa Herbal Company Limited (Tan An Commune, Dak Po District) - said that the company has products such as: ginseng tea, ginseng tea, cordyceps wine, dried mulberry, chrysanthemum tea, mint tea... The products are a combination of traditional medicine and herbs to create a unique flavor and increase the complementarity between herbs and medicinal herbs. This is the second year the company has made Tet gift boxes to serve customers.
“Since the beginning of November, the company has designed a suitable and luxurious wooden box model. In addition to the products manufactured by the company, we also put OCOP products, Gia Lai specialties such as: dried mango, salted roasted cashew nuts, macadamia nuts, dried beef... into the gift baskets to increase the choice for customers and contribute to promoting the province's OCOP products. This year, the company plans to bring to the market about 1,000 gift boxes and gift baskets of all kinds,” Ms. Trang added.
Records at many production facilities and OCOP product display points in Pleiku City (Gia Lai Province) show that the buying and selling atmosphere is bustling. Consumers pay attention to products with clear origins, items with their own mark, environmentally friendly and reasonable prices.
As a regular user of OCOP products, Ms. Nguyen Thi Bich Nga (48 years old) said that OCOP products are very suitable for consumers, with diverse designs, guaranteed quality, and clear origin. Buyers can scan QR codes, so consumers feel secure when using them. In addition to shopping for family use, many items can also be very suitable as gifts.
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| Buyers can scan QR codes on OCOP products, so they feel secure when using them. |
Ms. Do Thi My Ngan - Manager of OCOP product introduction and sales point at Co.op Mart Pleiku Supermarket - informed: At this time, the store has started preparing Tet gift baskets. Customers really need clean products, with clear quality and origin, so they will use OCOP products more than every year. This year's Tet, the supermarket expects to sell about 700 - 1,000 gift baskets.
Commenting on the consumption market during Tet this year, Ms. Nguyen Thi Bich Thu - Director of the Center for Industrial Promotion and Trade Promotion (Gia Lai Department of Industry and Trade) - shared: "Through trade promotion programs, the province's OCOP products are supported for consumption and market development in many localities across the country. In recent participation in fairs and exhibitions, Gia Lai's food industry has been highly appreciated by customers and partners for its quality. Therefore, many units have received orders, first of all to serve the upcoming Tet holiday."
| To date, Gia Lai province has 346 products recognized as OCOP, of which 47 products have achieved 4 stars and 299 products have achieved 3 stars from 166 entities in localities. Currently, there are 5 products being proposed to the Central Government for evaluation and recognition of OCOP at the national level. |
Source: https://congthuong.vn/san-pham-ocop-gia-lai-nhon-nhip-vao-mua-phuc-vu-tet-367479.html
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