The company said its new branding strategy aims to position itself as “a tech brand that understands younger users.” The strategy also represents the company’s transformation from an “opportunity-seeking” brand to a “market-positioning” brand after five years of its establishment. Along with that, realme also introduced a new slogan “Make it real” and changed its logo.
Realme's new slogan "Make it real" is announced
The founder and CEO of realme said that the company has been rapidly establishing itself with a differentiated development strategy since its establishment five years ago, aiming to bring new technologies and designs to young users around the world at an accessible price. Thanks to its deep understanding of young users around the world and its user-centric strategies, realme products have been accessed by more than 200 million users worldwide.
The company’s next goal is to transform itself from a young brand looking for opportunities to asserting its position in the market, with 2024 being the right time to open a new chapter. The company is ready to “become a technology brand that understands young users better” to help young users around the world enjoy technology experiences beyond expectations.
In addition, the company also continues to maintain the strategy of "Simply Better" and "No leap No launch - Only launch products that are more improved than their predecessors", while clarifying the positioning of three main product lines, including the GT series for the high-end segment, the Regular series for the mid-range segment and the C series for the popular segment.
GT Series is realme's high-end product line.
The company will focus on improving product experience in three areas: performance, photography, and design, strengthening cooperation with more than 30 leading technology partners, as well as investing more in product R&D (research and development).
With the new slogan "Make it real - Turn every idea into reality", the company ensures to maintain the spirit of "Dare to leap - Dare to break through" that they set out since their establishment, but more clearly shows the desire to bring clear and tangible benefits to young users - the focus of the brand's development.
In particular, realme's new logo is also optimized in the spirit of "Make it real" with a simpler design language and more detailed lines, bringing the image of a more international brand.
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