Quarter 1/2025: Hanoi welcomes about 7.3 million tourists

According to the Hanoi Department of Tourism, in March 2025, the total number of tourists to Hanoi reached 2.61 million, an increase of 6.8% over the same period in 2024. Of which, international tourists are estimated at 709,000, an increase of 9.9% over the same period in 2024; domestic tourists are estimated at 1.91 million, an increase of 6.2% over the same period in 2024. Total revenue from tourists is estimated at VND 10,960 billion, an increase of 8.1% over the same period in 2024.

In the first quarter of 2025, Hanoi is estimated to welcome 7.3 million visitors, an increase of 8.7% over the same period in 2024, specifically: international tourists are estimated at 1.85 million, an increase of 17.4% over the same period in 2024; domestic tourists are estimated at 5.45 million, an increase of 6% over the same period in 2024. Total revenue from tourists is estimated at VND 29,930 billion, an increase of 11.3% over the same period in 2024.

Regarding the number of tourist accommodation establishments, Hanoi currently has 3,761 accommodation establishments with 71,256 rooms; of which there are 85 hotels and apartment complexes within the period of being ranked from 1 to 5 stars with a total of 11,965 rooms. Specifically, there are 23 hotels and 7 apartment complexes ranked 5 stars; 16 hotels and 1 apartment complex ranked 4 stars; 12 hotels ranked 3 stars; 14 hotels ranked 2 stars and 12 hotels ranked 1 star. The number of tourist accommodation establishments that have not registered for ranking is 3,676 with 59,291 rooms.

In March 2025, the average room occupancy rate of the hotel sector is estimated at 62.25%, down 2.1% compared to the same period in 2024. The average room occupancy rate of accommodation establishments in the first quarter is estimated at 61.6%, down 0.5% compared to the same period in 2024.

According to reported data (as of March 18, 2025), in Hanoi, there are 2,045 international travel service businesses; 524 domestic travel service businesses; 32 tourist transport businesses, 7 representative offices of foreign travel service businesses; 6,528 international tour guides; 2,412 domestic tour guides and 158 on-site tour guides currently operating.

Many tourists participate in spring travel activities during the Lunar New Year in Hanoi (Photo: TL).

In April and the second quarter of 2025, the Hanoi Department of Tourism will develop and build a plan to organize the opening and launch of new tourism products such as: Experiential tourism products associated with heritage values ​​- relics at Ha Mo tourist site, Dan Phuong district; the tourist route "Nam Thang Long - Hanoi Heritage Road" in Thanh Tri, Thuong Tin, Phu Xuyen districts; Community tourism model associated with the actual experience of traditional cultural values ​​of ethnic minorities in An Phu commune, My Duc district; rural agricultural tourism model in Tich Giang commune, Phuc Tho district.

Regarding propaganda and promotion, the Hanoi Department of Tourism will strengthen communication, propaganda and promotion of tourism images, destinations and new tourism products of the capital on domestic and international media and television channels to attract visitors to Hanoi with the consistent message "Hanoi - Come to love" and "Hanoi - Safe and attractive tourist destination".

Along with that, the Department will organize a series of attractive and unique events and programs to promote the capital's tourism in a professional manner such as: Hanoi Tourism Gift Festival 2025, Hanoi Tourism Festival 2025.

At the same time, proactively develop a tourism promotion plan in domestic and international markets from the beginning of the year, in a professional direction, with focused and key investments to create a high-quality image of Hanoi as a destination. Continue to implement the editing and translation of standardized explanations from Vietnamese into foreign languages ​​including 5 languages: English, French, Chinese, Japanese, Korean.

Source: https://thoidai.com.vn/quy-12025-ha-noi-don-khoang-73-trieu-luot-du-khach-211701.html