Developing domestic market

Implementing the Project on developing the domestic market in conjunction with the Campaign "Vietnamese people prioritize using Vietnamese goods" has contributed to changing people's consumption habits towards prioritizing the use of Vietnamese goods, bringing the proportion of Vietnamese goods to account for a large market share in the consumption goods in the province. Thereby, contributing to curbing inflation, stabilizing the macro economy, ensuring supply and demand balance, especially for essential goods, ensuring social security.

More than 80% of goods sold at GO! Viet Tri Supermarket are Vietnamese products.

Implementing the Campaign “Vietnamese people prioritize using Vietnamese goods”, all levels, sectors, and socio-political organizations have stepped up propaganda to positively change the community’s awareness of Vietnamese goods and services. This shows that not only for consumers, but the Campaign’s effects have had a positive impact on the business community, entrepreneurs, and people of all walks of life in the province regarding their sense of responsibility in producing and consuming Vietnamese goods. Many businesses have paid attention to improving product quality, design, packaging, and competitive prices compared to imported goods.

Mr. Kieu Quang Dat - Human Resources Director of Takao Granite Joint Stock Company, Thanh Uyen Commune, Tam Nong District said: “The company was established more than 3 years ago with main products being ceramic tiles and glazed roof tiles, and has initially built a foundation and position in the industry. In order to make products suitable for consumer tastes, the company has researched, applied, and operated modern production lines to produce safe products, meeting the maximum requirements as well as suitable for user trends. Recently, the company was honored to receive the award "Top 5 National Famous Brands in 2024" voted by the Vietnam Institute for Development of Inventions and Technology Innovation. Thanks to that, up to now, the company has nearly 200 distributors across 63 provinces and cities nationwide".

Determining that Vietnamese goods have enough conditions to dominate the market in the province in particular, domestically in general and towards export, the Department of Industry and Trade always pays attention to and focuses on implementing communication programs, promoting products and goods of Vietnamese enterprises, providing information on market developments and prices of essential goods, creating conditions for enterprises to have the opportunity to promote products and goods on mass media. Support the construction of fixed Vietnamese points of sale in the Vietnamese Pride Program. In 2024, support was given to build 5 Vietnamese points of sale called "Pride in Vietnamese goods, the quintessence of Vietnamese goods" in the districts of Thanh Son, Yen Lap, Doan Hung, Tan Son, Ha Hoa. Maintaining the operation of the Phu Tho Province E-commerce Trading Floor (giaothuong.net.vn) as one of the trusted addresses to help enterprises promote their products to consumers. Up to now, the Floor has more than 330 booths with more than 1,000 products and services.

Currently, the commercial infrastructure in the province has made great strides, the system of shopping centers, supermarkets, and convenience stores has increased rapidly, meeting the increasing demand for shopping and social consumption. Vietnamese goods have accounted for a fairly high proportion in the supermarket system in the province, maintaining over 80% of Vietnamese goods sold in supermarkets and convenience stores. Market management continues to be promoted, contributing positively to the fight against smuggling, trade fraud, counterfeit goods, poor quality goods and illegal business activities, creating changes in the management of the quality of goods circulating in the market, protecting the rights of consumers, producers and traders of Vietnamese goods.

According to Mr. Dang Viet Phuong - Deputy Director of the Department of Industry and Trade, in order to continue to effectively implement the Project on developing the domestic market in conjunction with the Campaign "Vietnamese people prioritize using Vietnamese goods", the Department of Industry and Trade continues to proactively coordinate with the Steering Committee of the Campaign in Phu Tho province, related sectors, organizations, associations... to strengthen and diversify forms of propaganda about the Campaign. Regularly monitor market developments, ensure balance between supply and demand of goods circulation; implement trade promotion activities, search for markets; connect trade, build brands, apply information technology, especially e-commerce in production and business activities.

Along with that, develop a stable and sustainable goods distribution system, improve the competitiveness of Vietnamese goods and Vietnamese enterprises. Organize well the work of market inspection and control, combat smuggling, trade fraud and counterfeit goods; propagate and mobilize enterprises to clearly understand their roles and responsibilities associated with goods and products, and the responsibility of protecting consumer rights. Promote the development of modern commercial infrastructure, develop logistics systems to reduce costs and improve the competitiveness of Vietnamese goods.

Trinh Ha

Source: https://baophutho.vn/phat-trien-thi-truong-trong-nuoc-224761.htm