Bustling international visitors to Ho Chi Minh City, tourism expected to flourish during Tet

Strong growth from the beginning of the year

The number of international visitors to Ho Chi Minh City recorded strong growth from the beginning of 2024, with about 46,528 arrivals during the New Year holiday. This number increased by 86.1% compared to the 25,000 arrivals in the same period in 2023. This sets a positive signal for the international tourism market in Ho Chi Minh City.

Tourism businesses in the city also promote plans to attract international visitors, positioning Ho Chi Minh City tourism on the world map.

Ho Chi Minh City attracts a large number of international visitors to visit and experience. Photo: Thanh Chan

Speaking to Lao Dong Newspaper, Ms. Nguyen Nguyet Van Khanh - Director of Marketing Department - Vietravel Tourism Company said that in early 2024, the situation of welcoming international guests of the unit had many positive changes. Accordingly, in January 2024, the enterprise welcomed about 1,500 international guests, mostly from China, India, and Southeast Asia.

"It is expected that during the Lunar New Year and the first quarter of 2024, the company will welcome more than 7,000 international visitors. In general, Northeast Asia, Southeast Asia, Europe, India and the Middle East will be potential markets in the coming time," said Ms. Khanh.

Ready to welcome international visitors

It is noted that near the Lunar New Year 2024, destinations in Ho Chi Minh City such as Ben Thanh Market (District 1), War Remnants Museum (District 3), Binh Tay Market (District 6) attracted a large number of international visitors to visit, have fun and shop. At the same time, types of tourism such as experiencing double-decker buses and river buses also attracted international visitors.

To welcome the wave of international visitors in 2024, Vietravel Company will promote and advertise Vietnam tourism in target markets. At the same time, it will diversify tourism products to suit the needs of each market and strengthen cooperation with reputable partners in key markets.

Binh Tay Market (District 6) attracts a large number of international visitors. Photo: Thanh Chan

As for Vietluxtour Travel Company, the company's orientation is to effectively exploit new markets from Southeast Asia, countries such as Sri Lanka, India, etc., in addition to traditional markets such as Europe, Australia, and Northeast Asia. This company also enhances product innovation and appropriate marketing methods.

In 2024, Ho Chi Minh City's tourism industry aims to welcome about 6 million international visitors. To achieve this goal, many activities have been implemented such as focusing on completing and improving the quality of the city's existing tourism products; focusing on tourism products serving the market with the potential for rapid growth, large source of visitors, high spending ability and long-term stay such as MICE tourism, golf, cruise tourism, etc.

On January 29, data from the General Statistics Office showed that due to the widespread implementation of Vietnam tourism promotion policies, along with Vietnam being a safe destination, international visitors to our country in January 2024 reached more than 1.5 million arrivals, an increase of 10.3% over the previous month and an increase of 73.6% over the same period last year.

Tourism revenue in January 2024 is estimated at 4.4 trillion VND, up 18.5% over the same period last year. Of which, Ho Chi Minh City's revenue in January 2024 increased by 22.8% over the same period last year.

Source