Young Vietnamese lead the digital reading wave

Digital books are one of the trends favored by young people because of their convenience, compactness, ease of carrying and ability to be read in any situation. Digital books can be considered a solution to help compensate for traditional reading habits. This can be considered a positive signal in the context that readers, especially young readers, are increasingly attracted to many modern and rich forms of entertainment today.

Statistics from Waka show that Vietnamese people are now more active in reading, such as reading more, being smarter and more modern. The average reading time per week of Vietnamese people is 13 hours and 15 minutes, surpassing countries with strong reading traditions such as India (10 hours and 42 minutes), Thailand (9 hours and 24 minutes) or China (8 hours). It is worth noting that young people - especially the 18-24 age group - are leading this trend.

Specifically, 51% of Waka users are between the ages of 18-24, followed by the 25-34 age group at 39%. Those aged 35 and over account for only 10%, showing that Gen Z and Millennials (aged 25-38) are the key forces that are bringing new vitality and trends to reading culture, not only in paper books but also in the digital environment.

Readers experience audiobooks.

Reading e-books is not only compact, convenient, with many books in one electronic device, but also helps readers save a lot of money. Waka's statistics show that on average, a person reads 3 books per week, equivalent to 12-15 books/month. If buying paper books, this cost is up to about 1,800,000 VND/year. Meanwhile, with a full-package reading service like Waka, users only have to spend 1 cup of milk tea per month to access a library of books of all genres.

Additionally, 65% of Waka readers spend more than 5 hours per week reading, with the majority choosing to read on mobile phones - a flexible format that doesn't take up space and is easy to use anytime, anywhere.

Waka's content statistics also show that literature, soft skills and parenting are the topics that readers are most interested in.

Accordingly, literature is the most popular genre, accounting for 28%, in which romance, psychology, and entertainment novels stand out.

Soft skills accounted for 21% of the books readers were interested in, ranking second. This shows that young readers have a high demand for self-development knowledge. Books on parenting accounted for 15%, mainly from female readers aged 25-34.

Data on the genres of books that Waka readers prefer.

Topics such as business - investment (14%), children (8%), or science - technology (4%) are also in the top, proving that readers not only look for e-books for entertainment and reading, but also seek practical knowledge for study, work and family.

Waka's statistics also show that currently, 87% of Waka users are in Vietnam, and the platform is currently expanding to many places around the world such as the Vietnamese community in the US (3%), Japan, Korea, Australia and Canada. The reader map also shows that readers in the South account for 43%, the North 37% and the Central 20%.

Notably, 59% of readers are female, with a dominant proportion in the 18-24 age group (70%). This shows that women are truly playing a major role in promoting the building of a reading culture in the digital space today.

Since 2014, Waka started its journey by simply encouraging people to spend 48 minutes reading books per week. After 10 years, this number has increased nearly 12 times, reaching 9 hours and 44 minutes - a proud achievement, especially in the context of technology strongly changing content consumption habits.

On the eve of Vietnam Book and Reading Culture Day, these statistics are a positive signal, encouraging the journey to promote reading culture which is full of challenges but yields long-term sweet results.

Source: https://nhandan.vn/nguoi-viet-tre-dan-dau-lan-song-doc-sach-so-post872363.html