More than 80,000 bottles of Nam Ngu chili and garlic from Ly Son have arrived to celebrate Tet with the people of Ly Son island district, hoping for a bumper new garlic crop.
Hope for a bumper new garlic crop
In the bustling atmosphere of welcoming the spring of 2025, the flag-raising ceremony to welcome the new year of the people of Ly Son island district took place solemnly on the top of Thoi Loi mountain. This is a typical cultural beauty and for the farmers who have worked hard all year, it is also an opportunity to send hope for a new bumper garlic crop.
The flag-raising ceremony to welcome the new year conveys hope for a bumper new garlic crop for Ly Son farmers - Photo: MS
Ly Son garlic plays a key economic role for the local people and government. The special volcanic lava soil has created a fertile land containing many precious minerals combined with the long-standing farming experience of the local people, adding a layer of volcanic red basalt soil along with a layer of coral sand covering the surface, creating the wonderful flavor of this precious garlic variety on the island.
Ly Son garlic is famous for its fragrant aroma, spicy but still sweet taste, small, white garlic bulbs, even cloves, the essential oil content in Ly Son garlic is quite high, so garlic also brings practical economic value when currently the selling price is 3-4 times higher than normal garlic, because it is favored by consumers.
Ly Son garlic brings practical economic benefits, contributing to improving the lives of farmers - Photo: MS
Chairman of the Farmers' Association of Ly Son district - Mr. Le Hoai An shared: "Previously, many farmers cultivated Ly Son garlic to sell to Saigon. After the brand joined Ly Son, our Ly Son garlic was widely promoted across the country, and people were very excited. We hope that the brand will accompany us for a long time, contributing to developing the value of Ly Son garlic."
Accompanying farmers
Pioneering in accompanying farmers to develop the economy and promote local specialties, the brand signed a contract with the People's Committee and farmers of Ly Son island district to supply Ly Son garlic on a long-term basis to process Nam Ngu fish sauce with Ly Son chili and garlic, to ensure output for local specialties from July 2023.
Following that, the brand organized the "Ly Son Garlic Specialty Promotion Week" in August 2024, and supported 1 billion VND for the project to expand the agricultural irrigation system from the water source of Thoi Loi reservoir, bringing water to garlic fields, ensuring irrigation water for farmers.
Nam Ngu sponsors 1 billion VND to expand the irrigation system from Thoi Loi Lake, ensuring water source for Ly Son garlic fields - Photo: MS
80,000 bottles of Nam Ngu fish sauce with chili and garlic from Ly Son to Ly Son farmers as a New Year's gratitude - Photo: MS
Brands and Ly Son people welcome the new year at a special party - Photo: MS
Closing 2024 with an impressive figure of more than 10 million bottles of Nam Ngu chili garlic Ly Son reaching consumers across the country, demonstrating the enthusiastic reception of consumers for quality products from Ly Son garlic specialties.
And with a sustainable development strategy, enhancing the value of local specialties of the country's regions, Masan Consumer (Nam Ngu brand) continues to develop outstanding products using Vietnamese specialty ingredients, aiming to bring millions of Vietnamese consumers the opportunity to enjoy delicious dishes combined with specialties from regions across the country.
Entering the new year 2025, the brand continues to accompany farmers to develop the local economy and promote Ly Son garlic specialties - Photo: MS
Source: https://tuoitre.vn/nam-ngu-cung-ba-con-dao-ly-son-don-tet-20250117104828204.htm
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