MoMo spreads reading culture in digital environment

In the first time accompanying "Vietnam Book and Reading Culture Day", MoMo brings a series of diverse activities for book lovers, publishers and book distributors.

MoMo offers a variety of activities for book lovers.

Outstanding activities include: Providing Business Page solutions for publishers and book distributors; Building a community of "Book Lovers - Review Addicts" on the MoMo platform; Providing attractive promotional programs for readers attending book fairs. MoMo's accompanying activities will help publishers and book distributors proactively promote, increase sales, connect and interact with readers...

Notably, MoMo is also the only Fintech to accompany the Book Fair event series at Ho Van (Temple of Literature - Hanoi) for 5 days (from April 17 to 21, 2024). Coming to "Vietnam Book and Reading Culture Day" in 2024, MoMo's Business Page solution will help publishers and book distributors bring their stores to a platform with more than 30 million users. With this "online store", publishers and book distributors can proactively communicate to quickly reach potential customers as well as interact and take care of customers, synthesize and suggest good books with readers' reviews.

Along with that, MoMo builds a community for book lovers called “Book Lovers - Review Addicts” right on the platform. In the MoMo Piggy Bank feature, MoMo calls for charity funds from the community with the aim of building a “Vietnamese Knowledge” bookshelf for children in disadvantaged areas in the Mekong Delta region with the initial goal of calling for an estimated donation of 300 million VND to build 10 bookshelfs…

Throughout the 5-day event, MoMo welcomed visitors to many experiential activities and implemented attractive promotional programs with a budget of up to hundreds of millions of VND to help publishers and book distribution businesses boost sales at the event.

BINH LAM

Source: https://www.sggp.org.vn/momo-lan-toa-van-hoa-doc-tren-moi-truong-so-post735939.html