Real estate brokers play an important role in the real estate industry.
According to the report of the Ministry of Construction, after the COVID-19 pandemic was controlled, the real estate market gradually became vibrant again, the number of customers searching and trading also increased gradually, real estate brokerage activities adapted and recovered.
Accordingly, the system of real estate trading floors has achieved certain results in both quantity and quality.
Real estate brokers play an important role in the real estate industry. (Photo: OH)
By early 2022, 80% of trading floors had returned to operation, while many new floors were established and maintained quite stable operations. Up to now, the market has about more than 1,100 active real estate trading floors.
The activities of trading floors are gradually forming a transparent environment for real estate investors and bringing many benefits to people when accessing real estate products, especially housing, and are an important channel for providing market information to people and state management agencies.
Mr. Nguyen Van Sinh, Deputy Minister of Construction, said that real estate brokerage plays an important role in the real estate industry, strongly and deeply affecting the sustainable development of the real estate market and the economy.
Brokers always create a full and diverse information channel about real estate so that consumers and investors can look up, consult, and make effective and appropriate buying or investing decisions. Ensure the legitimate rights and interests of people and disadvantaged people in the real estate transaction process.
Through the brokerage team, hundreds of thousands of transactions are connected and carried out each year with a value of up to millions of billions of VND.
Brokers have created an effective bridge between supply and demand, stimulating investment, shopping, trading and using real estate. They are factors that have a significant impact on the GDP value of the country.
However, Deputy Minister Nguyen Van Sinh commented that recently, the real estate market has faced many difficulties due to problems, investment projects, and transaction activities have decreased.
The main causes come from legal and credit sources, bonds, etc. In which, the real estate brokerage team is the first and most heavily affected group.
Specifically, in the first 6 months of 2023, the number of newly licensed, ongoing or completed projects was only about 50%; the total volume of housing and land transactions only reached about 60% compared to the same period in 2022.
However, organizations and individuals in the real estate sector, especially the brokerage team, are still trying to stay afloat, trying and contributing to the operation of the real estate market.
Many businesses have pushed into technology. (Photo: OH)
In particular, the activities of trading floors are gradually forming a transparent environment for real estate investors and bringing many benefits to people when accessing real estate products, especially housing, and are an important channel for providing market information to people and state management agencies.
“Many exchanges have invested in facilities and human resource training, gradually professionalized their service activities, and have linked together to exchange information to improve service efficiency,” Deputy Minister Nguyen Van Sinh affirmed.
Brokerage floors step up investment in technology
Meanwhile, Dr. Nguyen Van Dinh, Chairman of the Vietnam Real Estate Brokers Association, commented: The more competitive the market is and the more demanding customers are, the more brokers need to change to become more professional. It is especially necessary to apply technology tools in managing professional activities, managing information data, and improving customer experience.
“I think technology will be the key factor to create success for brokers,” said Mr. Dinh.
The Chairman of the Vietnam Real Estate Brokers Association stated that improving the quality of the brokerage team is an inevitable trend that real estate distributors must aim for, helping them gain the trust of the market and the investor community.
In fact, currently, in the context of a market with many "shakes", many businesses have pushed into technology, both to increase customer experience and to effectively support brokers in increasing sales opportunities.
Mr. Nguyen Thanh Tung, General Director of One Mount Real Estate, said that in the context of the market facing many challenges, investing in technology is the "opening way" for businesses and individual brokers.
Mr. Nguyen Thanh Tung, General Director of One Mount Real Estate. (Photo: OH)
According to Mr. Tung, recently, this unit has launched a technology real estate brokerage network, through a large real estate e-commerce platform in Vietnam, distributing apartment products, residential land, townhouses, project villas... Currently, this network has about 1,000 brokers, expected to have 10,000 brokers by 2024.
Mr. Tung also said that the brokerage activities are based on a network, where brokers contributing supply (sellers) or demand (buyers) can meet each other, match needs, close transactions, and record commissions in the system.
“If in the market, a broker may have goods but no customers or vice versa - then in the network, technology tools will quickly match the needs of 3 parties: the customer side - the source side - the broker; so that those with customers can immediately find suitable products in the network; and those with goods can immediately meet those with customers”, said Mr. Tung.
In addition, Mr. Tung believes that in order to retain the broker force, the commission mechanism also needs to be attractive. For example, the commission will have to be paid after 1 day. The commission is not only for successful sales brokers, but also resonates from the mechanism of sending goods sources, recruiting personnel and building a team - also with worthy rewards.
“When a broker in the team has a successful transaction, the managing broker also gets a part of the commission from that transaction,” said Mr. Tung.
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