After nearly 15 years of implementation, the Campaign "Vietnamese people prioritize using Vietnamese goods" with the participation of the entire political system, has spread, attracted the participation and positive response of businesses and people. Thereby, not only changing the awareness and habits of consumers in prioritizing and using Vietnamese goods, but also demonstrating patriotism and arousing pride in Vietnamese goods.
According to the latest statistics of the Steering Committee of the Campaign for Vietnamese People to Prioritize Using Vietnamese Goods, the purchasing power of consumers for Vietnamese goods is increasing. Currently, more than 90% of consumers themselves determine that when buying goods, they will prioritize using Vietnamese goods; 75% of consumers advise relatives and friends to buy Vietnamese goods; the proportion of Vietnamese goods in markets accounts for over 70%...
These telling figures demonstrate the efforts of ministries, departments, branches and localities, with the proactive and creative approach of the business community in improving quality, connecting supply and demand, and promoting products; at the same time, they show that consumer awareness has gradually changed, as the psychology of preferring foreign goods has decreased.
Surveys at some supermarkets show that Vietnamese goods displayed on the counters and shelves are increasingly diverse in design and account for an overwhelming proportion of imported goods, of which food accounts for the majority. For example, at the Big C supermarket chain, the proportion of Vietnamese goods accounts for over 90%, with about more than 40 thousand product codes of all kinds. At the WinMart and WinMart+ supermarket chains, the proportion of Vietnamese goods is always maintained at 80-90% of the quantity and types of goods. Of which, revenue from agricultural products accounts for over 30%.
In fact, household products and school supplies of domestic enterprises have dominated the domestic market for many years. At bookstores such as Fahasa, Nha Nam, Tien Phong, Tri Duc, Tien Tho, etc., school supplies are abundant and diverse in design; "made in Vietnam" school supplies currently account for 80% of the goods.
Ms. Hoang Thi Huyen, in Mai Dich ward, Cau Giay district (Hanoi) shared: "I am very satisfied when shopping for food, clothes, and household appliances at supermarkets, because the goods are quite abundant, diverse, with clear origins, many brands of domestic manufacturers have reasonable prices, suitable for consumers...".
Ms. Nguyen Thi Hien, 70 years old, in Nam Tu Liem district (Hanoi) said: "Instead of buying foreign goods, in recent years, my friends and I have completely switched to using domestically produced goods and choosing supermarket systems as the main shopping place. Through use, I have noticed that the quality of Vietnamese goods is increasingly improving, the designs are beautiful, many goods are not inferior to imported goods, besides, there are many promotional programs to stimulate consumer demand."
Understanding his rights and responsibilities in consuming Vietnamese products, Mr. Tran Nam, in Ngoc Khanh ward, Ba Dinh district (Hanoi) said: "In the past, I often had the habit of choosing imported products, from household appliances to machinery and equipment in the family. Although the price of the products was high, I felt secure about the quality. However, in the past few years, I have noticed that domestic goods have improved a lot in terms of design and quality, but the price is much cheaper than similar products imported from abroad. Since then, I have felt secure and trusted domestic products."
It is undeniable that the Campaign for Vietnamese People to Prioritize Using Vietnamese Goods has been changing the awareness, psychology and decision-making of suppliers, as well as consumers about domestically-made goods. Vietnamese goods are gradually gaining the trust of customers due to their clear origin, brand, guaranteed quality, and many types of goods have traceability stamps so that consumers can easily learn about the products.
However, besides the achieved results, a major barrier to the implementation of the Campaign is that consumers are increasingly shopping via the internet, online sales activities without declaration and business registration are complicated, causing difficulties for authorities in management, inspection and control.
Meanwhile, there are still some consumers who prefer foreign goods and do not really trust the quality of Vietnamese goods and products. Along with that, it must also be mentioned that the list of goods serving consumer needs is still limited, especially in the fields of industry, technology, tourism, high-quality services, many products do not meet market requirements.
To effectively implement the Campaign for Vietnamese people to prioritize using Vietnamese goods, in the coming period, Vietnamese enterprises need to increase investment in research and development, technological innovation and improve production processes according to the green and circular economic trend; focus on building brands, promoting the strategy of Vietnamese people using Vietnamese goods, focusing on product quality according to new technology, upgrading services to serve customers faster and more effectively.
Localities and businesses need to continue to expand fixed Vietnamese points of sale in districts, cities, towns... to introduce and promote local products and Vietnamese brands; create favorable conditions for Vietnamese points of sale to connect with businesses and establishments with OCOP products and typical local rural industrial products, bringing safe and quality products to consumers.
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