Heritage Communication Skills in the Digital Age

On September 27, in Ninh Binh, the Ministry of Information and Communications organized a training course on "Communication skills on heritage in the digital age" for a large number of reporters and editors from central and local press agencies.

In his opening speech, Mr. Trieu Minh Long - Director of the Department of International Cooperation (Ministry of Information and Communications) said that the development of new technologies in the 4.0 industrial revolution has strongly impacted the communication methods of traditional press agencies.

In particular, heritage communication always needs to consider and choose methods to make the content and form of communication more effective.

As the Standing Committee of the Information Subcommittee under the Vietnam National Commission for UNESCO, the Ministry of Information and Communications organizes this training course to provide additional solutions and communication skills on heritage; strengthen connections with press agencies to promote Vietnam's UNESCO heritages and take advantage of technology in press and communication work.

Mr. Long emphasized: "I believe that the training program will exchange useful heritage communication skills, serving journalists and reporters during their work."

Events - Heritage communication skills in the digital age — Mr. Vu The Cuong shared about the trend of multi-platform journalism at the training session.

During the day, reporters and editors attending the training were introduced and communicated with the main contents such as:

Introducing heritage in Ninh Binh; sharing knowledge and skills in journalism on modern, multimedia journalism platforms and using digital tools; trends in multi-platform journalism; improving communication effectiveness on modern journalism platforms;

Journalism skills through the use of digital tools (designing tables, diagrams, infographics...); practice diagram and infographic design skills after visiting and working at the World Cultural and Natural Heritage Trang An Scenic Complex (Ninh Binh).

At the training session, Mr. Vu The Cuong - lecturer at Ho Chi Minh National Academy of Politics - who has a lot of experience in the field of multimedia journalism shared about the trend of multi-platform journalism.

According to Mr. Cuong, the press can confidently surpass information on social networks because the information is verified and constructive.

However, to compete with social networks, we must develop both content and form in parallel, in which "content is king, presentation is queen".

In the digital age, information needs to go hand in hand with the form of transmission, and the press needs to apply multimedia to its press products.

“We have good content in our hands, meaning content is king, which has advantages but many competitors. Therefore, we must consider the transmission method as the queen. We must ensure that the content is informative, attractive and diverse in presentation. Multi-platform helps to reach more audiences. That is the trend in journalism in general,” said Mr. Cuong.

Event - Heritage communication skills in the digital age (Figure 2). — Visit and practice at the World Cultural and Natural Heritage Trang An Scenic Complex (Ninh Binh).

Through the conference on training in communication skills on heritage in the digital age, the Organizing Committee of the training course hopes to equip journalists and reporters with modern journalism skills, based on digital technology platforms, optimizing the ability to express information to the public, increasing the attractiveness and compatibility on many digital platforms of press works when promoting the field of cultural heritage .

Source