Katy Perry's Crisis

Public relations experts say Katy Perry's declining career can be saved, but it depends on the quality of her upcoming album.

After the humiliating defeat of Woman's World, Katy Perry's new single is Lifetimes Although it received positive feedback, it also fell off the Spotify charts in the US and worldwide just 24 hours after its release.

Eric Schiffer - president of Reputation Management Consultants and a leading expert in the field of public relations - commented that Perry is in a career crisis because of consecutive failed products, followed by a series of scandals about unacceptable behavior and attitude in the hot seat.

"For a singer in crisis, a new release can be a salvation, but at the same time it has the potential to drown their passion," he commented.

Lifetimes better Woman's World but still criticized

Under the MV comment section Lifetimes , many audiences commented that the song has a catchy melody, is easy to listen to and the lyrics are not difficult to memorize. They regret that Perry did not choose it as the opening single for the upcoming album, because at least this song is less controversial. Woman's World .

However, the fastidious writers said that Lifetimes , composed by 8 people, is generally unremarkable with a lackluster melody. The lyrics are criticized for being silly. Especially the lyrics: "I'm gonna love you 'til the end and then repeat it" be criticized repeatedly to the point of boredom.

Katy Perry's Lifetimes was criticized as a bland and depthless product. Photo: @katyperry.

"The best compliment I can give the song is in terms of its nostalgic quality, vaguely reminiscent of Katy's heyday in the 2010s," Eric Schiffer commented.

Visually, MV Lifetimes is a party from early morning to late night of the female lead. The frame of dancing, singing, "burning" out in a colorful space is easily found in music products of the same genre.

In terms of popularity and influence, this product is showing signs of weakness as it is not dominating music charts or being mentioned in discussions on social networks, according to BI.

After 3 days of release, MV Lifetimes reached just over 1.9 million views on YouTube, a number considered to be a record low. This means that the majority are not very interested in Lifetimes.

Clearly, Perry is desperate to return to the level of pop stardom by continuously releasing songs with heavy PR and elaborate music videos like she did before. However, the two new singles were met with negativity and indifference, reflecting Perry's position in pop culture gradually shaking.

Will the new album revive the career?

As a crisis management expert, Schiffer advised Perry to change and refresh her audience approach and musical material, trying to attract new, younger fans, instead of just evoking nostalgia in the 8X and early 9X generation fan group.

According to experts, Orlando Bloom's wife should consider arranging a live interview to help the public better understand her choices, especially the decision to cooperate with Dr. Luke, a music producer with a scandalous past, who was once involved in a sexual harassment scandal with singer Kesha.

Schiffer found it confusing and unacceptable that Perry collaborated with Dr. Luke on the single. Women's World . "It's wrong for Katy to emphasize a message of female empowerment with a producer who allegedly did the opposite," he said.

Perry's next strategies are unclear, but Schiffer thinks transparency and authenticity are key to attracting Gen Z audiences.

Katy Perry Wilderness Photo 3

Katy Perry's bold look in her new album. Photo: @katyperry.

In the midst of the crisis, Perry's career could still be saved if the album was released soon, 143 , achieved explosive effect. Schiffer used Kanye West as an example, although Kim Kardashian's ex-husband has been in constant scandal from day to day (most notably anti-Semitic and racist statements), the rapper still owns hits that dominate the Billboard charts this year.

"The important thing in the process of brand recovery is whether Katy creates appeal with her product. The first single struggled, the second single seems to be doing better, but it's still early to conclude that the album is a failure. We will have the answer when she releases the entire album," Schiffer said above. Business Insider.

In album 143 Perry describes it as "a sexy, bold return to form, with a multi-talented artist, powerful, provocative pop anthems." Audiences and critics are eagerly awaiting the album's release on September 20.

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