Effective exploitation of rural tourism

Since the end of 2023, Triem Tay village in Dien Ban district, Quang Nam province has gradually become a regular destination chosen by tourism businesses to bring visitors. The characteristic of the village is that it still retains the rustic, primitive features of a rural village. Every week, several foreign groups are brought here to visit and experience the people's lives and traditional occupations.

Great potential, lots of room

Analysis shows that while Asian tourists such as Koreans, Chinese, Taiwanese (China)... including Vietnamese tourists often choose entertainment services... European - Australian - American tourists often tend to explore the countryside, culture, and craft villages. In addition to some familiar rural spots in Hoi An such as Tra Que vegetable village, Cam Thanh coconut forest, Cu Lao Cham... Triem Tay is gradually becoming a new space that meets the increasing needs of this tourist group. Cultural experiences and exploring the countryside are increasingly chosen by many international tourists in their travel itineraries. This is considered a new trend, contributing to promoting the sustainable and diverse development of green tourism in Quang Nam.

According to the Quang Nam New Rural Coordination Office, up to now, 12/18 districts, towns and cities have implemented the rural tourism development program in the new rural construction. The goal is that by 2025, each district, town and city with potential and strengths in developing agricultural and rural tourism will develop at least one community tourism service product and tourist destination. In 2023 alone, the province has implemented 3 pilot models under the rural tourism development program: Developing community tourism associated with preserving indigenous cultural values ​​and natural ecosystems in Kim Bong carpentry village (Hoi An); Developing community tourism associated with preserving and promoting cultural values ​​in Muong village (Bac Tra My) and Developing community tourism associated with preserving and promoting cultural values ​​in Cua Khe traditional fish sauce craft village (Thang Binh).

In recent times, Quang Nam has implemented many plans for rural tourism development and has recorded positive results. Rural tourism products have contributed to job creation, promoting economic restructuring, increasing labor productivity in rural areas, contributing to the preservation and dissemination of unique natural and cultural values ​​and environmental protection in rural areas with tourism activities. However, through general assessment, the connection between stakeholders is still quite loose, which is an obstacle to promoting rural tourism in depth. Rural tourism has great potential and is being strongly encouraged to develop but needs a reasonable development strategy.

Rural tourism becomes a place for tourists to explore and experience life with local people.

To exploit effectively

Deputy Director of the Department of Culture, Sports and Tourism of Quang Nam, Van Ba ​​Son, said that developing rural tourism is identified as one of the key tasks of the local tourism industry in 2024. Many activities and contents to promote this type are being implemented such as technical training programs, human resource training; promoting rural tourism to domestic and international markets... Thereby, it is possible to compete with domestic and regional tourism centers. To effectively and comprehensively exploit the potential of rural tourism, in addition to the support of the tourism industry, the drastic participation of localities plays a key role. It is not only about strategy, resources, and human resources, but also about determination to turn rural values ​​and culture into long-term attractive tourism products. Currently, the number of rural tourism tours and destinations accounts for over 30% of the total tourism products of the province, which is an ideal number to promote the development of this type.

According to Mr. Vu Quoc Tuyen, representative of Amber Trading - Service Company Limited, it is important to have links between destinations to attract visitors. Building a network to develop rural tourism requires sharing between parties to establish partnerships, share knowledge and skills, create cooperation opportunities as well as identify common interests. Meanwhile, Mr. Le Hoang Ha - Director of Emic Travel Company, a unit specializing in bringing visitors to the countryside, acknowledged that there is still a lot of room for developing rural tourism in Quang Nam. In Cam Phu village alone in Dien Ban district, since the beginning of 2024, dozens of groups of visitors, mostly French visitors, have been brought back by Emic in coordination with its partners. One advantage of rural tourism in Quang Nam is that it is not too far from Hoi An ancient town, so it is easy to organize tours to bring visitors there. Expanding the tourism space not only brings more choices for visitors, but also helps create income for rural people. The current problem is just the local connection for businesses and tourists to conveniently connect tours.

Mr. Nguyen Xuan Ha - Deputy Director of "Hoi An Memories" Park shared that rural tourism is at an ideal time to explore and create a new breakthrough for the tourism industry. However, this type also requires a methodical development strategy. To have a good product, it takes time, at least the destination needs 2-3 years to accept a low number of visitors to create a difference. Building a story in rural tourism is very important and tourists must experience it directly, not just hear it told. Developing rural tourism requires harmony and transparency in profit sharing and risk sharing. It is necessary to avoid spontaneous work as much as possible and must have the direction of the state management agency on tourism. And most importantly, it must still focus on the indigenous people because they are the subject of the countryside.

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