Notably, in the first half of February 2025, the number of international searches for information about Vietnam tourism continued to increase by 30% - 45%.
On February 19, according to information from the Vietnam National Tourism Administration Information Center, Vietnam is currently a highly attractive destination on the map. world travel. The above results are drawn from the aggregated data of Google searches over the past 3 months.
Specifically, according to data from Google, the number of international searches for tourist accommodation in Vietnam from the end of November 2024 to the end of January 2025 increased by 15% - 30% compared to the same period in 2023. Notably, in the first half of February 2025, the number of international searches for information about Vietnam travel continue to increase at 30% - 45%.
Among the countries that search the most for information about Vietnam tourism, the United States tops the list. Next are sources of information from Australia, India, Japan, Korea, Singapore, The United Kingdom, Canada, Germany and Malaysia. These countries are all key markets for Vietnamese tourism in Northeast Asia, Southeast Asia, Europe and North America.
Of which, the two major tourist markets, Australia and India, ranked 2nd and 3rd in terms of search volume. This result shows that the potential and room for tourist sources from these two markets is still very large for Vietnam to promote tourism growth.
According to statistics, the 10 destinations in Vietnam most searched by international visitors in order are: Ho Chi Minh City, Hanoi, Da Nang, Phu Quoc, Nha Trang, Hoi An, Da Lat, Phan Thiet, Hue and Vung Tau.
At the beginning of 2025, the above information is a good sign for tourism industry Vietnam.
According to statistics from the Vietnam National Administration of Tourism, in January 2025, Vietnam welcomed 2.1 million international visitors, an increase of 18.5% compared to December 2024 and an increase of 36.9% compared to the same period in 2024. This is a new record for the tourism industry, surpassing the figure of nearly 2 million international visitors in January 2020.
The newly issued open visa policy and breakthrough promotion programs in 2024 have resulted in increased demand from international visitors to Vietnam. At the same time, Vietnam's tourism brand has also been raised in the world market.
On January 15, the Government issued Resolution No. 11/NQ-CP on visa free According to the tourism stimulus program for citizens of the Republic of Poland, the Czech Republic and the Swiss Confederation, it will be applied from March 1, 2025 to December 31, 2025, with a stay in Vietnam of up to 45 days.
This policy will create conditions for Vietnam to attract international visitors from 3 European market this year
In 2025, Vietnam's tourism industry aims to welcome 22 - 23 million international visitors, 120 - 130 million domestic visitors, achieve revenue from VND 980,000 billion to VND 1,050 trillion and create 5.5 million jobs.
By 2030, the tourism industry strives to become a spearhead economic sector, welcoming about 35 million international visitors and 160 million domestic visitors.
To achieve the goal of international market growth, according to Deputy Director of the Vietnam National Administration of Tourism Ha Van Sieu, in the coming time, the Vietnamese tourism industry will select markets according to the following criteria: Markets with visa exemption; Convenient flight connections; High growth potential and ability, and at the same time coordinate with relevant parties to remove bottlenecks in development institutions and bottlenecks in tourism investment and development.
The tourism industry will also focus on exploiting and expanding key and potential markets; building many new high-quality products (conference tourism - MICE, golf tourism, etc.). In addition, investment units will improve the quality of human resources and promote the application of digital technology in management and product development to develop tourism into a spearhead economic sector of Vietnam.
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