Customers need banks to help unleash the power of cash flow

Mr. Ho Van Long - Deputy General Director and Director of VIB Retail Banking - Photo: VIB

On the occasion of the launch of the Super Profit Account by VIB , Mr. Ho Van Long - Deputy General Director and Director of VIB Retail Banking - had many things to share.

* How do you evaluate the role of personal finance in creating value for the economy?

- Mr. Ho Van Long : Personal finance is not only an individual issue, but also has a profound impact on the economy. When the flow of money in society is well managed, it will create added value, promote investment, consumption and production.

In fact, a huge portion of the total money in the economy is sitting in checking accounts (TCAs) without generating interest. This is a huge financial waste. If this money flow is operated intelligently, not only individuals will benefit but the entire economic system will become more dynamic.

As more people learn to leverage their financial assets, aggregate demand increases, capital flows more efficiently, and this creates a positive ripple effect across the entire economy.

In addition to bringing outstanding benefits to customers with short-term idle cash flow, we estimate that when the Super Yield account reaches the expected scale, VIB can reduce up to 10% of capital costs, thereby helping to reduce loan interest rates, bringing more practical benefits to customers.

Along with the deployment of this product on the MyVIB digital banking platform, this is also the implementation of the orientation that the Government and the State Bank are calling on banks to implement in order to develop a green economy, circular economy, promote digital transformation and innovation...

* How do you rate the ability of the Super Yield account to change financial thinking habits about idle money management?

- Mr. Ho Van Long : VIB's Super Yield Account is not only a financial product, but also a strategic step in helping customers change their mindset about managing idle cash flow.

Previously, most customers had the habit of keeping money in their checking accounts without optimizing their profits, or were afraid to invest because they feared losing flexibility. We wanted to change their mindset about that.

We have researched the market, studied and carefully evaluated the needs of customer segments and offered the best yield currently from 2.5 - 4.3%/year.

In particular, customers can still withdraw money at any time without affecting the accumulated interest - this is the most important difference for this VIB product in helping customers change their financial habits.

In addition to optimal yields, we also focus on simplicity and friendliness, ensuring the most seamless and optimal experience for customers. With just a few steps on MyVIB, customers can activate their accounts, monitor their balances, and calculate profits clearly and transparently - something that not all financial products can do.

More importantly, the Super Yield account is not just a simple deposit tool, but is also built on the foundation of the most advanced financial technologies today, thanks to which the system can deeply analyze financial behavior, personalize the experience, and provide the most optimal recommendations for each customer.

We believe that when customers see their money 'working' every day, they will gradually change from a passive mindset of keeping money to a more proactive, strategic way of managing their finances.

And that is the mission that VIB is pursuing: awakening idle cash flow, helping customers increase asset value sustainably, and at the same time shaping a new standard in personal financial management.

* Market interest rates have recently been on the rise again, will the attractiveness of the Super Yield account be affected?

- Mr. Ho Van Long : Any financial product is affected by market fluctuations, but the Super Profit Account has a special advantage: both good profitability and flexibility in transactions.

Other investment channels may offer higher returns, but often come with risks or require long-term terms. Meanwhile, the Super Yield account helps customers optimize their finances while maintaining the flexibility to spend when necessary.

* So when market interest rates change, what strategy does VIB have to ensure that customers still benefit long-term from the Super Interest Rate account?

- Mr. Ho Van Long : Interest rates are only part of the story. If we only rely on interest rates, a financial product will not be sustainable. We define this as a long-term strategy, not a short-term trend.

First of all, a strong and secure financial foundation is a prerequisite. VIB is a large, efficient and transparent bank, with many consecutive years of being highly ranked by prestigious international organizations for financial capacity, and is one of the few commercial banks ranked highest by the State Bank.

This ensures that customer deposits are always safe and managed efficiently, even in volatile market interest rates.

A sustainable operating model plays a very important role. We optimize operating costs and invest heavily in technology to build a smart account management system. Thanks to that, the bank maintains attractive yields for customers.

Finally, superior customer experience and easy control of cash flow are the differentiators. With the modern interface on the MyVIB application, customers can easily track their balance and daily profits, control and withdraw money flexibly while still enjoying high interest rates, and manage cash flow intelligently without worrying about binding conditions.

We believe that with a strong financial foundation, sustainable operating model and advanced technology, VIB not only brings financial benefits but also helps customers form effective, sustainable and safe money management habits in the long term.

* In what direction will VIB continue to develop financial solutions for individual customers, sir?

- Mr. Ho Van Long : At VIB, we always put customers at the center of every strategy, with two major goals, leading the trend of smart personal finance and building a comprehensive, optimal financial ecosystem.

With the goal of leading the trend of smart personal finance, each VIB product aims to help customers manage their finances more proactively, effectively and intelligently.

With the goal of building a comprehensive and optimal financial ecosystem, the Super Yield account is one of the important components. VIB will continue to expand its savings, investment and financial management solutions, helping customers make the most of their idle cash flow and easily diversify their assets within the bank's ecosystem.

VIB is more than just a bank - we want to be a trusted financial companion, helping customers realize their goals, build a stable future and take control of their financial lives.

* Thank you for sharing!

Source https://tuoitre.vn/khach-hang-can-ngan-hang-giup-khai-phong-suc-manh-dong-tien-20250301155614199.htm :