VIB makes a strong mark leading the card trend through Brother "Say Hi"

Accompanying the program with tens of billions of views Anh Trai “Say Hi”, VIB once again became the center of media attention, leaving an unforgettable impression of the image of a creative bank, while contributing to inspiring a talented young generation, reaching out to the world. The music “blockbuster” with more than 10 billion global views, Top Trending record Launched in June this year, Anh Trai “Say Hi” - a completely new music playground has become the center of attention on broadcasting platforms as well as social networks in and outside of Vietnam .

More than 10 billion views and 100% of episodes broadcast in Top Youtube Trending have made Anh Trai "Say Hi" one of the TV shows that has achieved a record in terms of views, listens and wide sharing in recent times.

16 faces in the final round of "Say Hi" Brother

The songs performed were at one point present in the Music category of Top Youtube Trending, accounting for more than 50% of the total most listened songs. At the same time, the program also covered the Blue Wave Chart with many consecutive weeks holding the Top 1. On the world's largest online music streaming application with more than 551 million monthly active users Spotify, Anh Trai "Say Hi" reached the Top 1 most listened artist program in Vietnam alone, and also led 3 charts including Daily Top Artists, Weekly Top Artists and Weekly Top Albums.

According to YouNet Media, the hashtag #Anhtraisayhi also received 5.4 billion views on social network TikTok - an impressive number for a Vietnamese entertainment game show.

The program's footprint on platforms

Not only is it an attractive music arena, “Say Hi” also creates a free space for young artists to be creative with art. By daring to break traditional stereotypes and trying new things, the “brothers” not only create million-view performances that spread across digital platforms, but also turn music into a bridge to help connect the “Brotherhood” - brotherhood and comradeship.

The multi-talented "brothers"

All-Around Team – Best “5” of “Say Hi” Brother

It can be said that Anh Trai “Say Hi” is a pioneering game show about a new generation of multi-talented artists, with strengths in expertise and performance style, suitable for the spirit of the young generation of Vietnam and the world. With those breakthroughs, Anh Trai “Say Hi” under the accompaniment of VIB has successfully conquered many music lovers and become the most popular entertainment program this year. Common frequency between the Bank Leading the Card Trend and the new generation of artists of Vietnam VIB is proud to be one of the pioneering banks bringing the trend of sponsoring music game shows to the public to connect more deeply between the brand story and the audience. “Music is a strong emotional connection, and we believe that through creative, trend-leading programs that are loved by a large audience, the VIB brand will become closer and more attached to everyone's heart”, Ms. Tu Vo - Director of Marketing & Communications of VIB shared.

After the success of The Masked Singer All-Star Concert 2023, Anh Trai “Say Hi” is the next game show that the “Leading card trend” Bank VIB accompanies Vie Channel. If Vie Channel carries out the mission of pioneering in creating new trends for the Vietnamese music industry in particular and the country's creative and entertainment industry in general, VIB is a pioneer bank in financial products and services in the market, operating most strongly in the credit card segment with a series of personalized card lines for different segments.

Through this TV show, the bank has connected and developed the relationship between users and innovative, customer-centric financial products and services. “We deploy creative marketing campaigns, not only to enhance brand recognition but also to create deep interactions, thereby attracting customers, stimulating the need to experience and choose VIB’s products and services,” Ms. Tu Vo added.

Ms. Tu Vo - Marketing & Communications Director of VIB shared at the Final night

This has been proven through the way VIB continuously innovates in marketing activities associated with the program. Typically, the launch of exclusive gift sets based on understanding the psychology and preferences of fans, combined with the effects of the program to promote the message "Leading the card trend". Creative communication campaigns are cleverly integrated in Anh Trai "Say Hi", VIB not only increases the love from the audience but also successfully builds the image of a dynamic bank, with a modern product and service ecosystem, close and friendly to customers.

Bold creative imprint of main sponsor VIB

With a journey of more than 3 months, especially the Concert 2024 night with 15,000 live viewers, along with millions of views across platforms, Anh Trai "Say Hi" with the perfect collaboration between the leading card trend bank VIB and the market leading producer Vie Channel has had a complete journey with full of sublime emotions. The success of recently aired music programs such as The Masked Singer, Anh Trai "Say Hi" ... continues to contribute positively to bringing new entertainment trends, focusing on production quality and talent of artists, bringing real experiences to millions of viewers. Source: https://vov.vn/doanh-nghiep/vib-ghi-dam-dau-an-dan-dau-xu-the-the-qua-anh-trai-say-hi-post1125008.vov