Ford Vietnam continues to affirm its appeal to Vietnamese consumers with 42,175 vehicles sold in 2024, an increase of 10% compared to 2023. Ranger, Everest and Territory achieved record sales in the year, Transit witnessed positive growth with the launch of a completely new version. To achieve this achievement, Ford Vietnam constantly strives to improve product quality, while identifying customer experience as a difference compared to competitors. Continuously seeking and supporting new community projects for sustainable development in the locality, Ford wishes to get closer to the goal of realizing the mission of building a future where everyone can freely move to pursue their dreams.
Maintain impressive achievements, continue to affirm position in the market
Since their launch, Ford's New Generation vehicles, especially the Ranger and Everest, have been highly appreciated by experts and customers, redefining standards in competitive segments.
Ford Ranger is popular for its range of technological equipment, powerful design, solid chassis, segment-leading soundproofing and reasonable cost of use. Currently, Ranger is the pickup model with the most versions including XLS, XLS+, Sport, Wildtrak, Stormtrak and Raptor to meet all needs from work, family to passion for discovery. In April 2024, Ranger Stormtrak was officially revealed with an upgraded appearance and a smart rack system that appeared for the first time in the segment. This is the 12th consecutive year that the Ranger has led the pickup segment, with a record of 17,508 vehicles sold in 2024, an increase of 9% compared to 2023, accounting for 75% of the segment market share in Vietnam.
Ford Everest - Ford's signature SUV - is a blend of durable power and comfort, safety, ideal for families and adventurous individuals. Aiming to conquer high-end customers, Everest Platinum was born with many upgrades in interior, exterior and amenities such as the largest 20-inch alloy wheels in the segment, ventilated and heated leather seats, 10-way power front seats, 3-position driver's seat memory, 12 B&O speakers. To date, Ford Everest has maintained its leading position in the mid-size SUV segment, achieving sales of nearly 10,900 vehicles, an increase of 9% compared to 2023 .
Along with Ranger and Everest, the All-New Ford Transit confidently sets a new standard in the light commercial vehicle segment since its arrival in Vietnam in July 2024 with 3 versions: Trend 16 seats, Premium 16 seats and Premium+ 18 seats, the largest in the segment, a series of amenities such as 12.3-inch dual screens connecting Apple CarPlay and Android Auto wirelessly, electric sliding doors, air-conditioning vents for each position and a comprehensive business solution package "Upfleet". The launch of the new Transit helps Ford maintain its leadership in the light commercial vehicle segment with 5,012 vehicles sold in 2024, up 30% compared to 2023, reaching 70% market share in the segment.
Continuing its growth momentum, Ford Territory is increasingly trusted by many customers, meeting the tastes of young people with the most spacious segment, smooth operation, modern technology and top safety. Officially present in Vietnam in October 2022, Territory continuously sets sales records. After only 2 years since its launch, more than 15,000 Territory cars have been sold. In 2024, Territory reached 8,125 cars sold, achieving a sales record of the year, accounting for 14% of the segment market share.
Pioneering in improving customer experience, firmly committed to the benefit of the community
Sales success comes not only from product quality but also from a comprehensive service experience. Last year, Ford Vietnam launched an e-commerce platform to serve the ordering process and 4-hour or free mobile service – a model that appeared for the first time in the Vietnamese automobile industry.
With the online shopping platform, customers can easily search for information, choose a vehicle and place an order with just a few clicks, ensuring convenience, transparency and safety in the digital age.
The 4-hour or free mobile service is a source of pride for Ford as Vietnam is the first market globally to deploy this service model. Using connected data, the system is able to track when a Ford vehicle needs maintenance and remind owners to book a mobile service at their preferred location, ensuring a fast and efficient experience anytime and anywhere customers need it. Ford Vietnam has deployed 54 mobile maintenance vehicles nationwide, performing more than 1,700 services with an on-time completion rate of 99%.
“ Over the past year, the new vehicle versions and service initiatives launched by Ford are a response to the expectations of users for a convenient, safe and efficient vehicle usage cycle. With a commitment to making every customer journey memorable, we will conquer higher goals, bringing the best experience to customers.” - Mr. Ruchik Shah, General Director of Ford Vietnam shared.
In addition to the journey of bringing the best experience to customers, Ford Vietnam is always aware of its corporate responsibility to society. Taking advantage of its scale, resources and expertise in providing mobility solutions, Ford Vietnam contributes to realizing its commitment to accompany the sustainable economic and social development of localities in Vietnam.
In line with the global efforts of Ford Motor Company, Ford Vietnam, with the support of Ford Philanthropy and many other partners, has actively carried out a series of community activities, providing practical support to families in difficult circumstances and those affected by natural disasters in 2024. In addition to first aid training programs, sharing traffic safety knowledge, or building classrooms for children in mountainous areas that have been maintained for many years, "Adaptive Community" is a new project of Ford Vietnam being implemented in the period of 2024 - 2025, supporting more than 100 households of Thai, Dao, Mong ethnic groups in Yen Bai and Son La to develop sustainable livelihoods.
Vietnam.vn
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