On April 1, L'Oréal Vietnam (a subsidiary of L'Oréal Group) and Ecomobi Media Joint Stock Company held the inauguration ceremony of L'Oréal Vietnam Livestream Studio - a professional Livestream Factory in Vietnam.
L'Oréal Vietnam Livestream Studio is a mark of strategic cooperation between L'Oréal Vietnam and Ecomobi after a successful collaboration in 2024 when the two brands collaborated to create a continuous 30-day Tiktok livestream series across all 4 divisions in June 2024. According to information from L'Oréal Vietnam, this livestream series helped L'Oréal record a 161% increase in total merchandise value and a 319% increase in livestream hours with many sessions achieving tens of billions of VND in revenue.
L'Oréal Vietnam representative shared: "In mid-2024, there was almost no unit in the Vietnamese market that met the strict standards for mega livestream - from large studios, host rooms, to building creative concepts and the ability to operate smoothly. At that time, Ecomobi was one of the potential units and the truth was proven with amazing revenue figures."
L'Oréal Vietnam Livestream Studio was built by Ecomobi based on the model of Livestream Factories in China. Livestream Factory is a professional ecosystem including: modern studio, upgraded equipment, AI technology to optimize performance, and an experienced operating team.
According to Ecomobi representative, the "factory" area has an area of nearly 2,000m2 with a total investment of up to tens of billions of VND, owning 22 livestream rooms equipped with the most modern equipment. Livestream Factory is also professionalized with many service function rooms such as: reception area, 75m2 Coworking Space working area, 100m2 Pantry area with full amenities, meeting room, hotel-standard rooms with 3 bedrooms, makeup room... After being put into operation, L'Oréal Vietnam Livestream Studio is capable of deploying up to 20 mega livestream sessions per month with livestream rooms operating at full capacity up to 18 hours/day, meeting the diverse needs of brands.
“Becoming a partner of L'Oréal is a testament to Ecomobi's commitment to quality and its strategic vision on the journey of "creating professional livestream solutions" in an effort to mark the position of Vietnamese e-commerce in Southeast Asia and internationally," affirmed an Ecomobi representative.
Ecomobi said it has deployed features for L'Oréal Vietnam Livestream Studio such as: Passio for Brand as an AI assistant (supporting overview reports, live scheduling, providing effective Brand live,...), deploying specialized livestream host training courses, meeting the specific needs of each brand.
Mr. Truong Cong Thanh - CEO of Ecomobi shared: “Although the Vietnamese livestreaming industry is developing rapidly, it still faces many challenges. We clearly realize that to truly professionalize, we need a synchronous ecosystem - from facilities, technology, to a team of well-trained personnel. L'Oréal Vietnam Livestream Studio was born with the ambition to turn Vietnam from a market consuming livestream technology into a center for creating and exporting livestream solutions for the whole of Southeast Asia".
In the era of ecommerce livestream, participating in livestream is an inevitable necessity. According to Mr. Thanh, to succeed in a competitive market, businesses need a partner that provides comprehensive and professional solutions, helping to ensure the quality of each livestream session.
“With L'Oréal Vietnam Livestream Studio, Ecomobi is gradually blurring the lines between traditional media and the digital age, helping to position every business on the journey to increase revenue and brand recognition,” Ecomobi CEO committed.
Minh Hoa
Source: https://vietnamnet.vn/l-oreal-hop-tac-voi-ecomobi-xay-dung-cong-xuong-livestream-chuyen-nghiep-2387531.html
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