Support people to get on e-commerce platform

Go online to expand your customer base

Although there is a facility producing goat milk products, in recent years, Ms. Le Thi Thu Minh’s household (Da Phuoc commune, Binh Chanh district) has mainly sold directly at home. In the trend of digital transformation, direct customers are increasingly fewer, while products cannot reach customers far away.

Chairman of Thu Duc City People's Committee (HCMC) Hoang Tung participated in a livestream session introducing products of business households on "Online Thu Duc Market". Photo: PHUONG UYEN

Not only Ms. Le Thi Thu Minh's household, many households selling clean agricultural products, organic agricultural products and traditional products in the area also encountered difficulties when going online. Knowing this, members of the Binh Chanh District Youth Union surveyed households with typical products that needed to be widely introduced to have a support plan. After that, the Binh Chanh District Youth Union coordinated with the Binh Chanh District Post Office and the Ho Chi Minh City Trade and Investment Promotion Center to organize training programs for people.

Binh Chanh District Youth Union also supports production households and businesses to bring their typical products to the Postmart.vn e-commerce platform and other e-commerce platforms through guidance and training on skills in using smartphones or other devices to access e-commerce platforms; guidance on the implementation of the packaging - connection - delivery process for households to operate during the process of connecting to buy and sell on e-commerce platforms; guidance on applying barcode technology, QR codes... to trace the origin of products at business households.

In addition, Binh Chanh District Youth Union supports business households to promote the consumption of agricultural products by coordinating the promotion and introduction of agricultural products, organizing spaces and festivals to connect typical products of Binh Chanh District to contribute to promoting products...

In Thu Duc City, the "Online Thu Duc Market" launched in 2024 has helped hundreds of businesses get on the e-commerce platform. During the livestream session at the "Online Thu Duc Market" in mid-January 2025, many people were able to access products such as hats, vases, souvenir trays... made from banana fibers from a group of young people. Duong Hong Nhung, the author of the banana fiber products, said that thanks to the "Online Thu Duc Market", she and her colleagues had the opportunity to promote their products. "We also proactively livestreamed and posted products on our personal pages to promote them, but the results were not very good. When participating in the "Online Thu Duc Market", sponsored by the People's Committee of Thu Duc City for its reputation, a number of units have contacted to learn about the products," Hong Nhung shared.

Accompanying in the digital transformation process

According to localities and units, technical and methodological support is only the initial basis. In order for small businesses and farmers to maintain stability on e-commerce platforms, it is necessary to equip them with sales skills.

Ben Thanh market vendors livestream to sell goods. Photo: THI HONG

In addition to more than 50 households supported by the Youth Union of Binh Chanh District, Binh Chanh District currently has more than 350 farmer households on e-commerce platforms. To achieve the above results, the Farmers' Association of Binh Chanh District has organized many times to introduce and connect farmers' agricultural products on e-commerce platforms, and at the same time coordinated to organize training courses, instruct members, farmers, and businesses to participate in e-commerce platforms; instruct farmer members to register to participate in building OCOP products (one product per commune) to sell on e-commerce platforms.

There are nearly 70,000 businesses and nearly 60,000 business households operating in Thu Duc City. Secretary of the Thu Duc City Party Committee Nguyen Huu Hiep said that Resolution 31 of the Politburo on the direction and tasks of developing Ho Chi Minh City until 2030, with a vision to 2045, identifies Ho Chi Minh City as a modern service-industrial city, a locomotive of the digital economy and digital society. The goal is that by 2030, the digital economy will contribute 40% to GRDP. Thu Duc City alone is identified as a new growth pole, a creative, highly interactive urban area, a nucleus promoting the socio-economic development of Ho Chi Minh City. With that goal, Thu Duc City advocates promoting activities accompanying businesses and business households, especially in digital transformation.

Director of Thu Duc City Trade and Investment Promotion Center Nguyen Thi Tuyet Nga informed that, implementing the direction of the City Party Committee and People's Committee of Thu Duc City, recently, the center has organized "Thu Duc Online Market" for businesses and business households to get acquainted with new business forms. The center also regularly organizes free training courses for businesses and business households in the area to improve online sales skills and update e-commerce trends. Thereby, businesses and business households will have access to content about TikTok shop and e-commerce platform; be guided to create professional accounts and booths; manage products, optimize livestream content as well as experience sales tools, operate and sell products on the TikTok shop platform...

In addition, agricultural product fairs and exhibitions are also regularly held to help businesses, especially farmers, develop strongly on e-commerce platforms. When organizing fairs and exhibitions, in addition to displaying typical products of the region, the organizers also organize livestreams on the TikTok shop and Shopee platforms. The livestream sessions introduce nearly 170 agricultural products of more than 60 businesses and agricultural cooperatives...

The “Online Market” model through the UTOP application (a platform providing points and gifts for consumer brands in Vietnam) is being widely deployed in traditional markets today. According to Ms. Tran Nhu Quynh, Deputy Head of the Trade Management Department, Ho Chi Minh City Department of Industry and Trade, there are currently 33 markets in the city implementing the “Online Market” model, supporting small traders in their business, creating convenience for consumers to interact with stores at traditional markets. According to statistics, the “Online Market” serves more than 16,000 orders. Currently, the department is coordinating with units to train traders at the market to increase sales through livestream or build online interfaces for sales.

According to Saigon Giai Phong Newspaper

https://www.sggp.org.vn/ho-tro-nguoi-dan-len-san-thuong-mai-dien-tu-post788738.html

Source: https://thoidai.com.vn/ho-tro-nguoi-dan-len-san-thuong-mai-dien-tu-212096.html