Vietnamese goods enhance their position in the domestic market

ANTD.VN - The proportion of Vietnamese goods in supermarkets currently accounts for more than 80% and in traditional retail channels is more than 60%. Vietnamese goods are increasingly gaining a higher position with domestic and foreign consumers.

Vietnamese goods need to improve design, quality and price to meet new consumer needs.

On the morning of November 12, the Ministry of Industry and Trade organized a Gala to celebrate 15 years of the Industry and Trade sector implementing the Campaign "Vietnamese people prioritize using Vietnamese goods".

Speaking at the event, Deputy Prime Minister Le Thanh Long highly appreciated the results of the campaign "Vietnamese people prioritize using Vietnamese goods" launched by the Politburo.

According to the Deputy Prime Minister, the Campaign has helped to change the awareness of Vietnamese goods consumption habits and behaviors; over 90% of Vietnamese consumers and businesses know about the Vietnamese Goods Identification Program called "Proud of Vietnamese Goods", "Quintessence of Vietnamese Goods"; over 90% of businesses know about the Movement "Vietnamese Goods Conquer Vietnamese People" and over 70% of businesses participate in this Movement.

At the same time, maintain and increase the proportion of Vietnamese goods in the domestic distribution system (Vietnamese goods currently account for over 85% of goods in modern distribution channels); retail sales of goods in the domestic economic sector account for 85% of total retail sales of domestic goods.

The report of the Ministry of Industry and Trade said that the Campaign has contributed to the excellent completion of economic targets towards curbing inflation and stabilizing the macro-economy.

Total retail sales of goods and services from 2009 to present have continuously achieved a growth rate of around 10% compared to the previous year; The Consumer Price Index (CPI) has decreased from a galloping inflation rate of 19.8% in 2008 to below 5% from 2014 to present.

In addition, the trade deficit has decreased, moving towards continuous trade surplus since 2016; Vietnamese goods in distribution channels account for a fairly high proportion, over 80% in supermarkets; from 60% or more in traditional retail channels. Gradually forming strong enough economic groups, leading industrial sub-sectors.

Many domestic supply chains have been formed such as: Supply chains of electricity, LNG, electronics, steel, textiles - fashion, leather shoes, wooden furniture... Vietnam also participates in the global supply chain through FDI enterprises.

According to a survey by VCCI, in 2023, 63.3% of FDI enterprises used input goods and services from Vietnamese enterprises, much higher than 12.4% in 2010. The proportion of the processing and manufacturing industry in GDP has increased rapidly and sustainably over the years.

Vietnam has emerged as one of the countries with a highly competitive global industrial base. It ranked 44th in the world in 2018 and 30th in 2021.

Speaking at the program, Minister of Industry and Trade Nguyen Hong Dien commented: “The campaign has helped consumers both at home and abroad to properly perceive the production and business capabilities of Vietnamese enterprises and the quality of Vietnamese products, goods and services. Vietnamese enterprises have also raised awareness of the importance of the domestic market, thereby focusing on improving quality, improving technology, production lines, business methods and building, developing and protecting brands.

The business's approach to the market is also more methodical and effective, so domestic and foreign consumers increasingly appreciate the quality and reputation of Vietnamese brands.

According to Ms. To Thi Bich Chau - Vice President of the Central Committee of the Vietnam Fatherland Front, in the current context and forecasts for the coming time, we need to be really bold and decisive in changing the implementation method so that the Campaign can be more effective and more practical in line with the new situation of the country and the global development trend.

In particular, Ms. To Thi Bich Chau noted expanding the distribution network of Vietnamese goods through e-commerce and converting to green production...

Source: https://www.anninhthudo.vn/hang-viet-nang-cao-vi-the-tai-thi-truong-noi-dia-post595258.antd