Vietnamese products have created great attraction in Online Friday 2024

With the participation of thousands of content creators and hundreds of Vietnamese brands, it has created great attraction in Online Friday 2024.

Last night (November 29, 2024), at Hanoi Children's Palace, the Department of E-commerce and Digital Economy (Ministry of Industry and Trade) held the opening ceremony of Vietnam Online Shopping Day - Online Friday 2024, with the message "Proud of Vietnamese products standing shoulder to shoulder with global brands".

Các đại biểu thực hiện nghi thức bấm nút kích hoạt “60 giờ mua sắm trực tuyến – kết nối, bảo vệ và phát triển hàng Việt trong thương mại điện tử”

Delegates performed the ceremony of pressing the button to activate “60 hours of online shopping - connecting, protecting and developing Vietnamese goods in e-commerce”. Photo: TT

Online Friday 2024 takes place from 0:00 on November 29 to 12:00 on December 1, is one of the activities within the framework of the program "National E-commerce Week and Vietnam Online Shopping Day - Online Friday".

One of the highlights of this year's program is the BigOFF activity - Proud of Vietnamese products. With 6 livestream booths introducing agricultural products and typical specialties from across the country.

6 gian hàng livestream giới thiệu các sản phẩm nông nghiệp và đặc sản đặc trưng trên cả nước

This year's program has 6 livestream booths introducing agricultural products and typical specialties from across the country. Photo: TT

According to the latest statistics from TikTok Shop, from November 25 to 5:00 p.m. on November 29, there were 840 livestream sessions from 623 participating sellers. Notably, the hashtag #OnlineFriday has reached more than 1.2 billion views. The livestream session Proud of Vietnamese Goods on Quang Linh Vlog channel on the evening of November 28 alone recorded more than 24 million views and generated 31,075 orders.

Các nhãn hàng Việt Nam đẩy mạnh quảng bá tới người tiêu dùng

Vietnamese brands step up promotion to consumers

The organizers hope that BigOFF will contribute to bringing Vietnamese goods closer to consumers nationwide; thereby, strengthening connections and promoting the value of Vietnamese goods to a large number of customers.

This year's event is not only limited to Hanoi but also spread strongly across the country. More than 30 Departments of Industry and Trade of provinces and cities joined together to open 60 hours of Vietnam Online Shopping Day with the participation of local businesses and sellers. This activity demonstrates the spirit of solidarity and responsibility in promoting sustainable e-commerce development, creating a solid bridge between the central and local levels.

Hơn 30 Sở Công Thương các tỉnh, thành phố cùng đồng hành khai mạc 60 giờ ngày mua sắm trực tuyến Việt Nam

More than 30 Departments of Industry and Trade of provinces and cities joined together to open 60 hours of Vietnam Online Shopping Day, with the participation of local businesses and sellers. Photo: TT

As a companion of Online Friday 2024, Ms. Nguyen Giang Huong Ly - Communications Director of Deli Vietnam Development Company Limited - shared: Deli brand currently has 35 shops on 4 e-commerce platforms. Business categories such as: Stationery, sports equipment, office machinery, home and living, smart children's toys, tools and equipment... In 2024, Deli e-commerce channel will grow by 85% compared to 2023. The number of orders per day on platforms will reach 10,000 orders/day. Peak times such as Super Sale days, OnlineFriday can reach 35,000 orders/day. Currently, the proportion of the stationery industry is the main one.

In 2025, Deli plans to expand new product lines to meet market needs and customer tastes such as: Tools, home and living, office equipment, with expected growth of at least 200% to reach 300%.

The Online Friday 2024 program also has the coordination between major e-commerce platforms such as TikTok Shop, Sendo... with the local Department of Industry and Trade, which is also the highlight of this year's Week. Through this coordination, specialties from Vietnam's regions will be widely promoted, creating a bridge to bring culinary culture and local values closer to consumers nationwide.

Mr. Nguyen Lam Thanh - TikTok representative in Vietnam - expects that this week, 5 million Vietnamese goods transactions will be made on the platform and there may be up to 2 billion views of content related to the program.

Sự tiện lợi là yếu tố quan trọng để khách hàng tiếp cận loại hình mua sắm này

TikTok in Vietnam expects to make 5 million Vietnamese goods transactions on the platform this week. Photo: ST

Arriving early at the Hanoi Children's Palace, Nguyen Lan Nhi - a student at Hanoi University - said: " I am very impressed with the programs taking place in Online Friday this year. Especially the livestream sessions of KOLs and KOCs are very attractive to buyers. I hope that in the future, the Organizing Committee will have more programs like this to meet the current new consumer trends, especially among young people ."

According to research by NielsenIQ Vietnam, KOLs and KOCs have a great influence on the purchasing decisions and shopping journeys of consumers in Vietnam. About 50% of consumers said that their purchasing decisions were influenced by KOLs and KOCs.

In fact, the appearance of KOLs in all fields from beauty, fashion, cooking, fitness, gaming, or e-commerce... on livestream has brought a "new breeze" to the retail market in the digital age.

Online trở thành xu hướng mua sắm của người tiêu dùng, đặc biệt là giới trẻ

Online shopping has become a shopping trend for consumers, especially young people. Photo: ST

This year, in response to the program, many e-commerce platforms have also sponsored thousands of discount vouchers at levels of 8%, 10%, and 12% with values up to 400,000 VND and free shipping vouchers. This is a great opportunity for Vietnamese products to make a strong impression on consumers, while promoting the habit of using Vietnamese products.

According to the Department of E-commerce and Digital Economy (Ministry of Industry and Trade), one of the most important goals of this year's event is to build a close connection between technology and consumers, bringing ideal shopping opportunities to consumers and continuing to promote digital transformation in Vietnam.

Đến thời điểm này có thể khẳng định, Online Friday đã trở thành ngày hội của những người làm thương mại điện tử tại Việt Nam

Up to this point, it can be affirmed that Online Friday has become a festival for e-commerce people in Vietnam.

Up to this point, it can be affirmed that Online Friday has become a festival for e-commerce people in Vietnam, with the participation of many e-commerce businesses, digital platforms; delivery, logistics, and payment infrastructure businesses; the coordination of localities; and media agencies, newspapers... bringing consumers a meaningful online consumption festival.

Source: https://congthuong.vn/hang-viet-nam-da-tao-suc-hut-lon-trong-online-friday-2024-361729.html