Packaging of Gotu Kola Tea products at Quang Tho 2 Agricultural Cooperative

"Coverage" Vietnamese goods

As a regular customer of Co.opmart supermarket (Tran Hung Dao street, Phu Xuan district), Ms. Ngo Thi Thanh Tam (music teacher) always takes time to go to this supermarket at least once a week.

Previously, Ms. Tam often bought food at the market. However, when the fresh products imported from Da Lat by the supermarket were of good quality, had clear origins, and were reasonably priced, she became more "addicted" to going to the supermarket. "It's a habit, convenient, and I think those who stick with shopping in the supermarket system will like it and be retained because the goods change, the quality is getting better and better" - Ms. Thanh Tam confided.

Nowadays, it is not difficult to recognize that supermarket systems "standing" in the city such as GO! Hue, Aeon Mall Hue, WinMart, Bach Hoa Xanh... are attracting more and more consumers. Vietnamese products sold here also give people many choices. Moreover, Vietnamese products are increasingly affirming their position such as competitive prices, good quality, easy supply, meeting the needs of domestic consumers.

In addition, many manufacturing enterprises have actively invested in production lines, technology, focusing on quality... to supply the market with a variety of products, from essential consumer goods to interior equipment, fashion... Thanks to that, Vietnamese branded products have spread widely across the market, from traditional markets to modern distribution systems...

Customers choose to shop at Co.opmart Hue supermarket

After 15 years of implementation, the campaign has been implemented by all levels and sectors in many forms and has gradually changed the awareness and behavior of consumers when prioritizing the purchase and use of goods originating from Vietnam. From there, it also arouses the will of self-reliance, self-reliance, intelligence, courage, responsibility, and aspiration of Vietnamese people in production, business, promotion and use of Vietnamese goods.

From the point where consumers were fond of foreign goods and preferred to use foreign goods, while Vietnamese people's income was not suitable, there has been a significant change in people's awareness and habit of using Vietnamese goods. Vietnamese goods are increasingly gaining the trust of customers due to their clear origin, brand and quality not inferior to foreign goods. Moreover, in recent times, many enterprises have also prioritized domestic goods and supported and linked to the consumption of goods, especially local specialties.

“Currently, Vietnamese goods are sold everywhere, and their quality is not inferior to foreign goods. In particular, many Vietnamese products are exported abroad, so why don’t we support and use them? Currently, I no longer have the mentality of “preferring” imported goods, but am a loyal customer of Vietnamese goods, especially local and regional specialties,” said Ms. Nguyen Thi Vien (An Dong ward, Thuan Hoa district).

Prioritize Vietnamese branded goods

Recently, at the workshop on improving the quality of the campaign "Vietnamese people prioritize using Vietnamese goods" organized by the Vietnam Fatherland Front Committee of the city, Mr. Tran Duy Bao - Head of Sales Department of Co.opmart Hue Supermarket under the Saigon Co.op retail system shared the journey of Vietnamese retailers accompanying the development of Vietnamese goods and becoming the driving force for the development of Saigon Co.op.

Mr. Tran Duy Bao said that throughout the development process, Saigon Co.op has continuously implemented and promoted "localization" to a new level by providing many preferential policies for Vietnamese enterprises with quality goods in its retail system; prioritizing display areas and locations; supporting the promotion of new products of enterprises; implementing investments or providing capital and technical support for enterprises to access new technologies... The highest goal that the supermarket aims for is to strongly support Vietnamese enterprises in promoting and distributing Vietnamese goods to consumers.

“As one of the key enterprises of Hue City, during its operation, Co.opmart Hue supermarket actively participated in the campaign “Vietnamese people prioritize using Vietnamese goods”. Over the past 15 years, the unit has always been at the forefront of the activities “Bringing Vietnamese goods to the countryside” with nearly 250 mobile sales trips to remote, mountainous areas in the city. The supermarket always organizes large promotional programs to respond; at the same time, well organizes the month of “Proud of Vietnamese goods” and participates in promotional activities organized by the Department of Industry and Trade” - Director of Co.opmart Hue supermarket shared.

Co.opmart Hue supermarket is currently trading over 40,000 items, of which more than 95% are high-quality Vietnamese goods. In addition, Co.opmart Hue also exploits and trades dozens of agricultural products and local specialties in the city from nearly 40 suppliers. With quick and convenient procedures and a dedicated Hue specialty booth in a beautiful location, Co.opmart Hue always actively accompanies local producers to bring agricultural products and specialties of Hue city closer to people and tourists when visiting and shopping at the supermarket. Enterprises and manufacturers are also increasingly interested in improving designs and improving the quality of goods when supplying to the market, attracting attention and influencing people's trend of using Vietnamese goods. Thanks to that, Vietnamese goods have gradually gained market share and created trust with consumers.

Member of the City Party Committee, Chairwoman of the City Vietnam Fatherland Front Committee, Head of the City Movement Steering Committee Nguyen Thi Ai Van assessed that over the years, the Vietnam Fatherland Front, socio-political organizations, business associations, and industries have actively promoted and mobilized cadres, union members, association members, and people from all walks of life to participate in the movement, giving priority to purchasing and consuming Vietnamese branded goods. At the same time, the content of the movement has been integrated into conferences and thematic activities of union members, association members, and people from all walks of life; contributing to raising consumers' awareness of Vietnamese goods, associated with organizing festivals, exhibitions, and bringing goods to rural areas.

With that solid foundation, the campaign “Vietnamese people prioritize using Vietnamese goods” in Hue City is spreading strongly, creating positive changes in people’s awareness and consumption behavior. This is the driving force for businesses to continue to innovate, create and develop, contributing significantly to the sustainable development of the city.

According to the assessment of the Vietnam Fatherland Front Committee of the city, after 15 years of implementing the campaign, awareness of habits and behaviors of consuming Vietnamese goods has changed significantly. Over 90% of Vietnamese consumers and enterprises know about the program to identify Vietnamese goods with the names "Proud of Vietnamese goods", "Quintessence of Vietnamese goods". Over 90% of enterprises know about the movement "Vietnamese goods conquer Vietnamese people" and over 70% of enterprises participate in this movement.

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Article and photos: THAI BINH

Source: https://huengaynay.vn/kinh-te/hang-viet-chat-luong-vung-vang-niem-tin-lan-toa-bai-1-thay-doi-thoi-quen-chuyen-bien-nhan-thuc-152159.html