New perspective on Vietnamese dairy products

The Vladivostok 2024 International Fair will take place from May 23 to May 25, 2024 at a large exhibition area overlooking the Vladivostok Bay (the capital of the Far East region of the Russian Federation). From here to the seaport of Vladivostok is very close, which is considered a strategic location of the Russian Federation in trading goods with the Asia-Pacific region, especially China, East Asia and Southeast Asia, including Vietnam.

Leading the trend

According to the representative of the Organizing Committee, for the first time, the Fair introduces different products in many fields with one goal: Introducing goods and services to customers.

The booth area introducing TH Group's products at Global Expo Vladivostok 2024 attracted many customers to visit and experience the products. Photo: An Lam

Attending the Fair, TH Group introduced many lines of healthy milk and beverage products such as sterilized fresh milk, calcium-rich low-fat milk (Hilo), fruit milk drinks, yogurt, drinking yogurt, nut milk, roasted rice water, natural fruit juice, purified water and dried fruit... In which, the most interested product line is nut milk.

This is a premium nut milk product line launched by TH in 2018, a creative and scientific combination of nutrition between fresh milk from TH farm and nutritious nuts such as macadamia, walnuts... By 2020, TH Group had a stronger breakthrough when combining fresh milk, nuts and herbs endemic to Vietnam such as turmeric and gac to create a new flavor. In particular, the product does not use sugar but has a natural sweet taste from dates, suitable for all ages.

TH true NUT milk is the result of many years of nurturing ideas and implementing research and development by TH Group. The revolutionary feature of this product is the use of fruits and seeds, contributing to balancing and replacing the habit of drinking synthetic water and drinks with too much sugar with completely natural products, superior nutrition, good for health. This is also the trend that Russian consumers in general and the Far East region in particular are interested in and pursuing.

Consumers in the Russian Far East are very interested in TH's nut milk products because of their delicious taste, leading the healthy trend, and not using refined sugar. Photo: An Lam

According to experts, TH true NUT is the only beverage product in Vietnam and the pioneer in the world that uses dates to create natural sweetness instead of using refined sugar. This product can be used for vegetarians, dieters, and is suitable for all rich dietary schools of different regions and countries.

When learning about nut milk at the Fair, Ms. Natali, a consumer currently living in Vladivostok City, was surprised by the leading and outstanding trend of this product line being led by a Vietnamese enterprise. She said she tried the product right away and really liked it.

TH's milk and dried fruit products are introduced at the Fair. Photo: An Lam

In addition, FVF's dried fruits such as dried bananas, longan, etc. are also of interest because dried fruits and nuts are also a consumption habit in this area. Ms. Thu Hien, an overseas Vietnamese currently living in Vladivostok, also shared that most markets in the area sell a variety of dried fruits imported from many countries. In particular, dried persimmons and dried bananas from Vietnam are also popular. Therefore, she believes that TH's new products will be well received by consumers.

In traditional markets and supermarkets in the Far East, dairy products and dried fruits dominate. Photo: An Lam

Steady steps

Having been present and studied this area since 2016-2017 and attended major economic forums such as the Eastern Economic Forum, TH Group has taken steps to explore and develop agricultural projects, production, processing of milk and dairy products in this area.

At the Eastern Economic Forum, on September 6, 2017, Hero of Labor Thai Huong - Founder of TH Group commented on the Far East region of the Russian Federation in his speech before President Vladimir Putin: "The Russian Federation has a large land area, but except for the lands in the South such as Sochi or Krasnodar... which have a longer production period, most of the year there are only 6 months that can be cultivated, the remaining 6 months are hibernating. But I consider that a priceless gift that nature has bestowed upon the great Russia. Because with 6 months of hibernation, microorganisms work to create a priceless clean nutritional ecosystem for the soil and it is also a time for the soil to rest. Just by bringing in science, technology and management science, these lands will bloom, bringing unlimited values ​​that the world is dreaming of and aiming for - that is clean organic agriculture serving human life". This is the event where the Founder of TH Group was the only woman and about 40 other investors to meet the President of the Russian Federation Vladimir Putin, and was one of five foreign investors invited to speak.

Before the Fair, on May 21, 2024, in the village of Nikolo-Mikhailovka, Yakovlevsky district, Primorsky Territory - more than 330km from the capital Vladivostok, TH Group started the project of raising dairy cows and processing TH milk with a total investment of 19 billion rubles (equivalent to more than 5,200 billion VND). The product lines that TH introduced at the Fair are proof of the future of what TH will contribute to the diversification of agricultural and dairy products that this region needs.

Vietnamese Consul General in Vladivostok Nguyen Dang Hien and his wife visit the exhibition booth of TH Group. Photo: An Lam

Mr. Nguyen Dang Hien - Consul General of Vietnam in Vladivostok shared: "The Consulate General of Vietnam in Vladivostok has the task of supporting and helping domestic enterprises connect with Russian enterprises and enterprises of other countries participating in the international fair Global Expo Vladivostok 2024 because besides the participation of local enterprises, this is an opportunity for enterprises from Vietnam, China... to meet and interact with other enterprises in the Russian Federation and neighboring countries".

GLOBAL EXPO Vladivostok is established as an event/platform that contributes to the promotion of trade in all-Russian and international markets. The platform will operate year-round in online and offline formats and will allow business development in different directions.

Source: https://danviet.vn/th-true-milk-tai-vien-dong-lien-bang-nga-goc-nhin-moi-ve-san-pham-sua-viet-nam-20240528171837881.htm