"First step" in tourism industry
It has become an annual event, and for many years now Hoi An has maintained the organization of welcoming the first group of visitors to the city on the first day of the new year.
This is considered a symbolic activity showing the warm welcome and hospitality of local people, promising to open a vibrant tourism year, attracting more tourists to visit and experience, thereby contributing to promoting socio-economic development.
This is the second consecutive year that Hoi An City has hosted a group of Italian visitors to the heritage city. This partly reflects the city's expectation of continuing to promote the attraction of the Italian market in particular and the European region in general, which is a traditional tourist source of Hoi An.
Mr. Nguyen Van Lanh - Vice Chairman of Hoi An City People's Committee said: "Italy is one of Hoi An's largest European tourist markets. Welcoming the first group of Italian visitors in the new year opens up inspiration for Hoi An to continue its journey to build a global creative city as well as strive to achieve the goal of attracting about 5 million visitors in 2025".
At My Son Temple Complex, on the occasion of New Year 2025, the Heritage Management Board also organized the art program "My Son Echo" in the morning and afternoon of January 1 to bring visitors into the cultural space typical of the ancient tower region.
The colors of Champa culture resounding on the first day of the new year are expected to help this world cultural heritage continue its achievements in 2024. It is known that in 2024, My Son welcomed nearly 446 thousand visitors with total revenue estimated at more than 71.4 billion VND (far exceeding the set plan).
High expectations
In 2024, the entire Quang Nam tourism industry will welcome more than 8 million visitors with total social income from tourism estimated at more than 21.6 trillion VND. This is a record high for local tourism to date.
Mr. Nguyen Thanh Hong - Director of the Department of Culture, Sports and Tourism informed that in 2025, Quang Nam tourism aims to welcome about 8.4 million visitors and stay; of which international visitors are about 5.7 million and domestic visitors are about 2.7 million. In addition, the tourism industry aims for social income from tourism in the province to exceed 25 trillion VND in 2025.
The main targets set are not too high, completely within the capacity of the tourism industry, especially the target on the number of visitors. That shows that Quang Nam tourism continues to focus more on improving product quality, thereby aiming to attract high-quality tourist markets to gradually exploit the potential and position the brand as a classy green tourism destination.
Mr. Nguyen Van Son - Chairman of Hoi An City People's Committee said that in 2025, Hoi An will promote the development of tourism products, especially night-time economic products. Besides waiting for provincial agencies to approve the plan to develop the night-time economy in Tan Thanh beach area, Hoi An City will proactively implement the project to develop a night street on Nguyen Phuc Chu Street in Hoi An Ancient Town. In addition, the city will study and promote the project to establish a marina to soon welcome luxury yachts to Hoi An.
Meanwhile, in My Son, in 2025, this destination will focus on strong innovation, creating breakthroughs in tourism products and accompanying services at the heritage site, focusing on building a tourism development project for the period 2025 - 2030.
According to Mr. Nguyen Cong Khiet - Director of My Son Cultural Heritage Management Board, this year the unit will continue to renovate the tourist space outside Khe The associated with connecting the service infrastructure, landscape such as the passenger waiting room, the landscape of the transit area, the landscape around the roundabout, and the parking area.
Continue to promote supporting service products such as sim gardens, botanical gardens, and tourist rest stops; develop intangible cultural products into night performances. At the same time, upgrade current digital transformation products such as virtual reality phase 2, 3D digital museum; products related to restoration and experience activities at tower L, tower H, etc.
Source: https://baoquangnam.vn/du-lich-quang-nam-khoi-dong-nam-moi-3146958.html
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