What's new in Quang Nam tourism stimulus 2025?

Signing of cooperation agreement on tourism development in Quang Nam between Ivivu Joint Stock Company and many local tourism businesses to stimulate tourism in Quang Nam. Photo: QUOC TUAN

What's New

Like in 2024, this year the Quang Nam tourism industry organized the announcement of the tourism stimulus program in April. But instead of announcing the stimulus program in Quang Nam as before, the Department of Culture, Sports and Tourism organized a conference to promote and introduce the incentive program in Ho Chi Minh City and Hanoi respectively.

Mr. Nguyen Thanh Hong - Director of the Department of Culture, Sports and Tourism said that organizing the announcement of the local tourism stimulus program within the framework of a major tourism event such as the Ho Chi Minh City Tourism Festival will help the information spread most widely to tourists and partners.

Another new feature is that phase 1 of “Quang Nam - Summer Emotions” of this year's stimulus program was pushed up earlier, implemented in April instead of May.

The fact that many stimulus packages take effect in April will be quite useful as this is the beginning of the peak season for domestic tourists with two major holidays: Hung King's death anniversary and April 30 - May 1, helping to increase the attraction of Quang Nam tourism to visitors.

This year's stimulus program was launched in the context of Quang Nam just announcing the new tourist route "Hoi An - My Son - Dong Giang Heaven Gate", this is also a remarkable new tour built and invited to tourists.

It is known that the "tour where nature meets culture" based on this route with 2 additional destinations in Hoi An, Tra Que Vegetable Village and CSO Gallery Museum, has been exploited by Vietravel with a price equivalent to 7 million VND/tourist (departing from Ho Chi Minh City) including sightseeing, accommodation and airfare for 3 days - 2 nights.

According to information from Hang Gop Eco-tourism Joint Stock Company, this unit has also officially operated the Hoi An - My Son - Dong Giang Heaven Gate bus route from April 5 and will provide free transportation until April 18 (4 round trips per day) to stimulate demand and serve tourists visiting and experiencing this route.

Besides, this year, searching and "hunting" for Quang Nam tourism promotion packages will be more convenient as many destinations and large accommodation areas in the province have signed cooperation agreements with Ivivu Joint Stock Company (online hotel booking system).

Waiting for real results

The Quang Nam tourism stimulus program has been maintained for many years and adjusted each year to suit the new tourism context. However, its effectiveness still leaves some concerns.

The tour to experience the Bay Mau coconut forest and explore local cuisine will be discounted by 50% but only applies to groups of 10 - 15 guests from September to October. Photo: QUOC TUAN

According to feedback from travel businesses, despite efforts to diversify products to stimulate demand, some tours that include new destinations in the itinerary in the south of the province such as Cua Khe, Tra Doa (Thang Binh); O O Waterfall (Tien Phuoc)... have very few tourists researching and booking tours, while most tourists focus on "hunting" for accommodation deals or destinations near Hoi An.

Notably, according to the content of the tourism stimulus program "Vietnam - go to love" of the Ministry of Culture, Sports and Tourism, it is mentioned that there can be discounts of up to 50% on service products depending on each service category and applicable conditions announced by tourism, transportation businesses and service providers according to regulations.

In the tourism stimulus program "Quang Nam - green heritage land" there are also some products with discounts of up to 50%, however it can be seen that the accompanying regulations are quite detailed and may not make tourists very excited.

For example, the tour to experience the Bay Mau coconut forest and explore local cuisine will be discounted by 50% but only applies to groups of 10-15 guests during September - October (low season and quite erratic weather).

In addition, remember that last year, the second phase of the stimulus package "Golden Season of Quang Nam" (September - November) did not achieve much results. Maintaining the stimulus "Golden Season of Quang Nam" this year requires flexibility and creativity in tour routes to adapt to the characteristics of Quang Nam tourism, creating a wide spread to tourists.

According to Mr. Ha Van Sieu - Deputy Director of the Vietnam National Administration of Tourism, tourism businesses play a key role in creating attractive tourism products and improving service quality.

After the conference announcing Quang Nam's stimulus program, it is expected that more cooperation agreements will be signed, typically the cooperation program between Heineken Vietnam Brewery Company Limited and Quang Nam tourism industry in 2025 to create new tourism products, stimulating demand and attracting tourists.

Mr. Sieu added that in the context of strong technological development, the tourism industry of Quang Nam in particular and localities in general need to promote the application of digital technology in tourism promotion. Taking advantage of online platforms, artificial intelligence and big data will help stimulus programs reach tourists quickly and effectively, while improving the experience for tourists.

The tourism stimulus program “Quang Nam - Green Heritage Land” was announced on April 4 in Ho Chi Minh City with 2 phases. Phase 1 “Quang Nam - Summer Emotions” from April to August 2025 and phase 2 “Golden Season of Quang Nam” from September to the end of November 2025. The program has the participation of 70 tourism businesses with incentives equivalent to 10 billion VND.

Source: https://baoquangnam.vn/kich-cau-du-lich-quang-nam-2025-co-gi-moi-3152338.html