Holiday tourism bumper

Tourist boom, many localities "pocket" thousands of billions

In the 5 days from April 27 to May 1, Binh Thuan welcomed 220,000 visitors and guests, an increase of about 25% compared to the breakthrough tourism year of 2023 thanks to the opening of the Dau Giay - Phan Thiet expressway. The average room occupancy rate reached about 75 - 95%, with revenue of about 420 billion VND.

According to the Department of Culture, Sports and Tourism of Binh Thuan, visitors mainly come in the form of families, groups of friends and individual guests, traveling by personal vehicles. In addition, there are also fewer tourists traveling on tours to Phan Thiet - Binh Thuan. Due to the hot weather, tourists gather at the beaches in large numbers, especially at beaches such as Doi Duong, Thuong Chanh, Ong Dia rock beach, Hon Rom, NovaWorld Phan Thiet...

Many tourist attractions are overloaded during the April 30 - May 1 holidays

Similarly, Khanh Hoa also had a bumper holiday season when it welcomed nearly a million visitors to visit and relax, with total revenue reaching more than VND 1,306 billion, an increase of 53% compared to the 2023 holiday season. Ms. Nguyen Thi Le Thanh, Director of Khanh Hoa Department of Tourism, explained that although the high airfare has affected the travel of domestic tourists, with the open highway from Ho Chi Minh City to Nha Trang, tourists in Ho Chi Minh City and the southern provinces traveling by road to Khanh Hoa are very convenient. In addition to road and air, railways are also chosen by domestic tourists to travel during this year's holiday. In addition to the domestic tourist market, the international tourist market also tends to increase, such as China, Korea, etc.

Holiday tourism boom

Although it has neither sea nor mountains, Ho Chi Minh City is still the choice of many families. Thanks to that, on the occasion of April 30 this year, it is estimated that visitors to tourist attractions and entertainment areas in the area reached about 969,000, an increase of 2% over the same period in 2023 (about 950,000). Tourism revenue reached about 3,235 billion VND, an increase of 3.4% over the same period last year. Notably, both domestic and international tourists to Ho Chi Minh City increased.

Specifically, Ho Chi Minh City welcomed about 325,000 domestic tourists, an increase of 1.6% over the same period in 2023; the number of international visitors reached about 54,000, an increase of 12.5%. The number of guests staying at accommodation establishments alone is estimated at about 200,000, an increase of 11%. According to the Ho Chi Minh City Department of Tourism, the program of visiting the headquarters of the People's Council and People's Committee of the City is one of the highlights of this holiday. In addition, tourist attractions and sightseeing spots in the city such as: Cu Chi Tunnels Historical Site, Sac Forest War Zone Historical Site, Saigon Zoo and Botanical Garden, Dam Sen Cultural Park... also have many incentive programs, attracting many participants.

This year, due to the high cost of airfare, many families choose to travel independently to many destinations near the city, so not only are "traditional" tourist areas in Ba Ria-Vung Tau such as Ho Tram, Long Hai beach, Vung Tau city... full of visitors, but many new check-in spots such as Suoi Mo tourist area, Tri An lake, Buu Long tourist area in Dong Nai also recorded a sharp increase in the number of visitors compared to the same period in 2023.

Get ready for a vibrant summer

Localities have a bumper crop, tourism businesses also "closed the books" for the brilliant holiday season. For example, at the end of the holiday season, the outbound market business plan of Vietluxtour Company reached 100%, an increase of about 28% over the same period last year. Of which, 50% were tourists on Northeast Asia routes, the rest were on Thailand, Singapore - Malaysia, Australia, Europe... The number of domestic tours reached 95% of the expected business plan, an increase of about 20% over the same period last year. Of which, 2/3 were package tourists, mostly on Nha Trang, Phan Thiet, Quy Nhon, Tuy Hoa, Da Nang, Phu Quoc, Ha Long Bay sea routes... The rest were customers using Free & Easy (F&E) services, partial services such as hotel bookings, airline tickets, car rentals...

The long holiday has heated up domestic tourism, creating momentum for a vibrant summer.

Ms. Tran Thi Bao Thu, Marketing and Communications Director of Vietluxtour Travel Joint Stock Company, said that during the days before and during the holidays, Vietluxtour still serves tourists who book F&E services and partial services. However, the number of these customers is not too large because most tourists have prepared quite early for their vacations and have booked services before the holidays. Tourists who book services near the holidays mostly have spontaneous travel plans and are concentrated in Ho Chi Minh City and Hanoi.

"Before the holiday, tourism businesses were most concerned about high airfares, which would cool down the peak tourist season. Up to now, airfares are still a concern for domestic tourism, especially for large groups of hundreds to thousands of guests. However, the rise of road tourism, along with family travelers driving their own cars, has somewhat overcome this challenge. Therefore, domestic tourism has not been affected too much.

We predict that tourist demand this summer will not be too different from the April 30 holiday. With a longer summer vacation, F&E services and domestic tour options will still be favored by many 1-2 generation family tourists for their vacations. The domestic group tour market (MICE guests) will still dominate in terms of number of guests, it is likely that group tours of several hundred to thousands of guests will be more concentrated on routes by car such as Ho Chi Minh City - Phan Thiet, Vung Tau, Da Lat, Nha Trang, Tuy Hoa, Quy Nhon... Hanoi - Ha Long, Sam Son, Ninh Binh...", Ms. Tran Thi Bao Thu commented.

Mr. Nguyen Quang Huy, Chairman of Sun Group in the North, informed that across the country, Sun Group's tourist areas have also prepared new products and services to serve tourists, enhancing the experience of this April 30 - May 1 holiday as well as the summer of 2024. In the North, Sun Group has accompanied local authorities to organize many programs and festivals.

For example, the Sea Square and Festival Landscape Axis in Sam Son have just been officially inaugurated, hosting the 2024 Sea Tourism Festival in a colorful space, opening the vibrant summer tourism season. More than 300,000 people flocked to the square to join the festival. To celebrate Uncle Ho's birthday on May 19, Sun World Sam Son Park will also be inaugurated, bringing a modern outdoor entertainment park complex with world-class experiences, attracting tourists to Sam Son and Thanh Hoa this summer. Similarly, Ha Long will also host many unique events and festivals such as the Dragon Festival held for the first time; Ha Long Beer and Squid Festival 2024; Carnaval 2024... creating a strong attraction to attract tourists to the Ha Long heritage site this summer. In the Northwest mountainous region - a special place at the headland of the Fatherland, the Rose Festival has many new and attractive experiences, bringing many impressive experiences to visitors.

"Hopefully with such a vibrant summer, Sun Group will join hands with local authorities to strongly promote tourism, both in domestic and international markets," said Mr. Nguyen Quang Huy.

In the north, destinations such as Ha Long, Cat Ba, Sam Son, Cua Lo, Tam Dao, Dien Bien, Sa Pa... are all overloaded. Many hotels and homestays have announced that they have reached maximum capacity and are fully booked early. Notably, Dien Bien province this year organized many activities to celebrate the 70th anniversary of Dien Bien Phu Victory and the National Tourism Year - Dien Bien 2024, causing the number of tourists coming here to increase by 300% compared to the holidays of previous years.

Source link: https://thanhnien.vn/du-lich-le-boi-thu-185240501192804402.htm