Project "Love Vietnam" comes to the rice land of Thai Binh

NFC (Near-Field Communications - wireless connection technology) chip boards were installed by Nhan Dan Newspaper at 3 famous relics of Thai Binh province including: Dong Bang temple (Quynh Phu district), Keo pagoda (Vu Thu district) and the tomb and temple of Tran dynasty kings (Hung Ha district).

The campaign applies wireless connection technology solutions to promote historical and cultural sites across the country; create unique discovery experiences for visitors; support and promote tourism between localities, responding to and being suitable for the development of society in the current digital age.

Wireless interactive chip board installed at Keo Pagoda National Special Monument (Vu Thu district, Thai Binh province).

Smart interactive stations aim to improve the convenience of serving tourists and people (completely free). The technology solution includes 2 main parts: The physical interactive station with a chip. The website for visitors to access after touching their phone to the smart interactive station with a chip.

The interactive stations are designed in a uniform way for all 63 provinces and cities, with two colors, yellow and red, inspired by the Vietnamese national flag. The stations can operate without electricity. People can connect to the smart interactive stations using phones with short-range wireless technology to access a link to the website “Love Vietnam”.

At each location, people can “check-in” to see how many people they are at that location, and can post their own photos along with messages for the program “Love Vietnam”.

Wireless interactive chip board installed at Dong Bang temple (Quynh Phu district, Thai Binh province).

All these images and messages will be collected and combined into a map of Vietnam with full images of people from all over the country.

The campaign "Love Vietnam" was carried out by Nhan Dan Newspaper to respond to the 50th anniversary of the Liberation of the South and National Reunification Day (April 30, 1975 - April 30, 2025).