In order to serve consumer demand for the 2024 Lunar New Year, many manufacturing and distribution units have launched gift basket and Tet gift box designs from OCOP products with a variety of designs, ensuring quality at reasonable prices.
Instead of choosing luxury gifts such as foreign wine, imported fruits, cakes, jams, this year many people have turned to buying rustic specialties, OCOP products such as agricultural products, processed foods, functional foods, pharmaceuticals... as gifts for Tet. This makes the Tet market more diverse and vibrant. Many OCOP entities have designed Tet gift baskets from their own products to give customers more choices.
Ms. Nguyen Thi Hoai, owner of Hong Hac incense production facility, Khanh Hong commune (Yen Khanh district) has prepared to "put on the shelves" Tet gift baskets since November. This year, for the first time, the facility has launched gift boxes such as: "Fresh grass" with a relaxing, low-smoke incense line; "7 days of fragrance" combined with 6 boxes of herbal buds for home fragrance; "Fragrant Tet" gift basket includes 1 bottle of cinnamon bark essential oil, 4 packages of home fragrance buds with incense, vetiver, cardamom, and cinnamon.
"With only 120,000 - 190,000 VND, customers can own a meaningful and delicate gift basket from Hong Hac incense production facility to give to their loved ones. This year we produced about 1,000 gift boxes, and have already sold more than half of them." - Ms. Hoai shared.
Ms. Nguyen Thi Le Thanh, representative of Thanh Nguyen Agricultural Production and Trading Cooperative, said: This year, the facility has collaborated with a number of other OCOP entities in the province to design gift boxes and baskets to meet the gift-buying needs of customers in the province and tourists. In particular, the 3-item and 5-item boxes bring together specialties of the ancient capital including: water bug fish sauce, Dong Son peach wine, Cuc Phuong yellow flower tea, Tong Truong perch floss and Thanh Nguyen shrimp paste stewed meat, priced from 500,000 VND to over 1 million VND. The unique thing is that on the packaging of each gift basket is printed the story of each product.
"The products not only bring material value but also contain the identity, cultural value, and history of the land and people of the ancient capital; along with the passion of those who created it. Therefore, when giving a gift, it will become even more meaningful." - Ms. Nguyen Thi Le Thanh shared.
To proactively serve the Tet market, OCOP product manufacturers have planned their output as well as come up with ideas for gift baskets made from bamboo, rattan, paper bags and other accessories. Most OCOP gift baskets are very rich in products, eye-catching in designs, meeting the diverse needs of consumers, from small customers to units and businesses.
Up to now, Ninh Binh has had 178 products recognized as OCOP, including many products with strong Tet flavors such as various types of tea, peach wine, processed foods, etc. All products are granted food safety and hygiene certificates, collective trademarks, and certification trademarks and have created their own mark in the market.
The economic situation in recent months is said to be more positive than before, but there is still no clear sign of loosening spending. People tend to shift their shopping needs from the high-end segment to the lower segment, shopping smarter, clearer and wanting more added value on each product and service. Instead of buying what they want, they choose to buy what they really need. Instead of quantity and appearance, consumers choose highly applicable items, prioritizing products that are good for health. OCOP products completely meet the change in this consumer trend.
Ms. Bui Thanh Xuan (Tam Diep city) said: Every year, I buy Tet gifts mainly baskets of candy and fruit; however, this year I have more choices as the market has more gift baskets from OCOP products with reasonable prices, practical value and beautiful designs. In particular, when buying OCOP products, it means supporting local specialties and promoting them to many friends outside the province.
Strengthening advertising and trade promotion connections to widely develop OCOP products in the national market is the goal of Ninh Binh province in the coming time. Putting OCOP products in gift baskets and Tet gift boxes is also a solution to help products increase competitiveness, spread to the market, and contribute to developing the OCOP Ninh Binh brand. This is also one of the potential directions in commercializing OCOP products that the subjects are aiming for.
In addition, the application of digital transformation in the distribution of OCOP products is also a tool to promote smart consumption, helping OCOP entities reach a more diverse and faster customer base; buyers have convenience, find better quality products, and make simpler payments.
With a focus on quality, form and price, the Tet gift basket market from OCOP products this year has begun to be bustling, and consumption is expected to increase in the coming days. However, consumers should choose reputable shopping addresses to avoid buying poor quality products.
Article and photos: Lan Anh
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