Located in the midland and mountainous region of the North, in recent years, Ha Giang has been evaluated as a developing tourist destination, attractive to domestic and international tourists for its unique cultural and natural values, typically the value of the Dong Van Karst Plateau Global Geopark.
Some destinations, images and tourism brands of Ha Giang have been initially recognized in the international tourist market. According to Deputy Minister of Culture, Sports and Tourism Ta Quang Dong, the tourism development orientation of Ha Giang province is shown in the provincial development plan for the period 2021 to 2030, with a vision to 2050. Ha Giang determines to use culture to develop tourism, use tourism to develop culture, develop tourism into a spearhead economic sector and in a professional, effective, green and sustainable direction.
"It is necessary to diversify products based on the characteristics of the province to create sustainable green products. In the coming time, Ha Giang needs to promote the connection between provinces in the region, connect with China so that the two bordering countries can exchange tourists. There needs to be a closer connection, introduce more, promote more the image of Ha Giang in particular as well as the image of the people of Vietnam in general to create a connection, a close connection, forming new sources of customers", said Mr. Ta Quang Dong.
Within the framework of the workshop, there were two discussion sessions, with the following topics. Session 1: "Positioning and building the tourism brand of Ha Giang province". Session 2: "Managing and developing the tourism brand of Ha Giang". The discussion ideas aimed to find solutions to position the tourism brand of Ha Giang, promote tourism promotion activities of the province in a professional, modern, focused, key direction, ensuring quality, efficiency, increasing the competitiveness of Ha Giang tourism, towards sustainable development.
Dr. Vu Nam (Faculty of Tourism and Hospitality - National Economics University) believes that brand positioning strategy is extremely important and needs to be implemented by Ha Giang province in the near future: "First of all, there needs to be a strategy for brand development. In brand positioning, there are two things that Ha Giang needs to pay attention to. First is the different value of Ha Giang compared to other destinations, compared to competitors, including competitors in the Northwest region, the Northern Midlands and Mountains region of Vietnam, and even international competitors, with destinations that are similar to Ha Giang. Second, in building and developing products, Ha Giang must create a different feeling for tourists, making tourists buy products, we can sell products at higher prices and create competitiveness compared to other destinations".
Recognizing the potentials and unique advantages in terms of resources and manpower that Ha Giang possesses, Dr. Vo Tri Thanh - Director of the Institute for Brand Strategy and Competitiveness Research affirmed that Ha Giang tourism has the potential to develop strongly and make a breakthrough in the coming time: "If we know how to take advantage of our very rare and valuable unique advantages, combined with things that people can do and make a breakthrough in terms of institutions, business investment environment, procedures... then Ha Giang will bounce back and make a change. The change in tourism is not only 7-8%, it can be 15-20% and Ha Giang is not only strong in tourism but also can develop through the tourism industry".
According to experts and researchers in the tourism sector, the issue of positioning and building tourism brands is one of the important contents in the current management of tourist destinations in Ha Giang province. This issue needs to be conducted systematically, with in-depth research, in determining the values, images and core products of the destination.
However, to implement in the right direction and methodically, the positioning and building of tourism brands requires the participation of many stakeholders, such as businesses, local communities, organizations and individuals providing tourism services as well as benefiting from Ha Giang's tourism activities, not just the task of local authorities.
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