Digital transformation has become one of the top national priorities, given special priority by the Government and the State of Vietnam in recent years. However, the digital transformation process, moving towards a digital economy and digital society, will only truly bring practical benefits when the entire population can benefit from it, not just a group of urban residents when more than 62% of Vietnamese people still live in rural areas.
To ensure the goal of Digital Transformation, it is necessary to have the cooperation of technology companies and corporations across the country in coordination with ministries and branches to create large-scale changes. As one of the leading technology enterprises in Vietnam, over the past decades, Viettel has pioneered the journey to shorten the gap between urban and rural areas, between mountainous areas and remote islands so that any citizen can access the convenience of digital services.
Now, Viettel Money's Digital Movement vehicle continues its mission to penetrate every corner, village, reach every home, move towards popularizing digital finance, digital payments, creating a new life for people, realizing "Where there are telecommunications waves, there is digital infrastructure and services".
Move to change with the country
Officially launching in December 2023, Viettel Money's Digital Mobility Trip program will travel to 12 communes in 6 localities across the country.
Talking about the meaning of this Digital Movement Trip, Viettel Money representative emphasized: "We do not want digital transformation to be just a story on TV, unfamiliar to local people. Viettel has carried out many technological "revolutions" in Vietnam by bringing telecommunications waves to the most remote places of the country so that people can communicate easily. With Viettel Money's Digital Movement Trip, we really hope to see the positive impacts of technology and digital finance on people's lives in all daily activities" .
To realize that wish, the Digital Movement Trip promises to bring people at each connection point many meaningful and practical activities.
In the communes and localities that the Digital Movement Bus passes through, people will experience modern payment technology, receive advice, support to register to use and download the Viettel Money application. In particular, at the event, all customers will also be guided to scan the QR code to receive gifts of money in their Viettel Money account. With this lucky gift, customers can accumulate in their account or use it to buy goods at the "1K Market". At this special market of Viettel Money, people can buy essential items from household appliances, spices, food, stationery, souvenirs or fresh local specialties for only 1K and practice paying with Viettel Money as instructed. Through the "1K Market", people participating will have a practical experience with the convenient cashless payment method.
In addition, at the Digital Movement Bus stop, there are also games with attractive gifts, bringing connection to people at each bridge point. In particular, besides familiar games, Viettel Money's bus also researches and organizes traditional games of each locality, creating a close atmosphere and rich cultural identity.
Also within the framework of the program, to accompany local authorities in the National Digital Transformation campaign, the trip to 6 provinces brought a series of Workshops to raise financial awareness with prestigious guest speakers, discussing a variety of topics, thereby listening to in-depth conversations and exchanging questions in business problems, in order to promote economic development and improve the quality of life for local people.
"We Vietnamese people always have a tradition of solidarity. A nation develops when all people have the opportunity to develop, when the gaps are narrowed. The Digital Movement bus to rural areas sends a message that: On this digital transformation journey, no one is left behind and any citizen has the right to access technology. Besides, we believe that, in order for people to truly trust and change their consumer behavior, using more digital financial services in life, they need to directly experience, feel and share. Strengthening the trust between Viettel Money and the people is also a way for people to have more faith in digital payments and digital finance," said a representative of Viettel Money.
The long journey of digital transformation with Viettel Money begins with the Digital Movement Bus today.
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