Awakening the potential of cultural tourism

With the province's attention and investment in preserving and promoting the value of cultural heritage associated with tourism services, the potential for developing cultural tourism products of Vo land has been opened up.

Binh Dinh is a land with a rich history and culture. The province currently has 152 ranked relics (2 special national relics; 34 national scenic spots and relics; 116 provincial relics) and 80 relics included in the heritage inventory. In addition to the relic systems related to Sa Huynh culture, Cham temple and tower architecture, Tay Son peasant movement... Binh Dinh also has many intangible cultural heritages, such as: Traditional martial arts, folk singing, folk bai choi, folk festivals, traditional craft villages, and unique culinary dishes that are potential for exploiting cultural tourism products.

Tourists visit the Twin Towers relic. Photo: DOAN NGOC

In recent times, the province and localities have focused on investing resources in the management, restoration and renovation of relics and scenic spots; protecting and promoting intangible cultural heritage; investing in infrastructure connecting relics, areas and tourist attractions with the aim of developing cultural tourism with the characteristics of each locality to serve tourists.

Bringing tourists, especially foreign tourists to Binh Dinh to experience cultural tourism by businesses has gradually shown many positive signs. Ms. Hoang Thi Thu Sen - Director of Vietravel Binh Dinh branch, Vice President of Binh Dinh Tourism Association, said: "To meet the needs of tourists, in addition to exploiting cultural and historical tourism, Vietravel Binh Dinh also exploits scientific discovery tourism products, MICE tourism (tourism combined with conferences and seminars), sea and island tourism... We bring visitors to visit the Cham tower relic system, explore cultural identity at folk festivals, traditional craft villages, enjoy cuisine... Thanks to good promotion, the image of Binh Dinh land and people is increasingly attractive".

Thich Tour Company Limited opens the direction of exploiting cultural tourism associated with community tourism, with the exploitation of tours: Journey to learn about the history of the Tay Son movement, visit Cham towers and craft villages, experience Binh Dinh culinary culture.

Mr. Dinh Quoc Thich, Director of Thich Tour Company Limited, said: “Compared to other tourism products, cultural tourism products are more “picky”. The cultural tours we have served for a long time are mostly foreign tourists, while a few domestic tourists love to experience culture and history. In my opinion, cultural tourism products in Binh Dinh have a lot of potential but have not really attracted as many visitors as the potential. Therefore, there should be closer links between state management agencies and tourism businesses to exploit cultural values to become unique products, attracting tourists to experience”.

Foreign tourists experience Phu Gia horse hat village. Photo: DNCC

In recent years, Phuong Mai Tourism Service Company Limited has focused on exploiting Binh Dinh cultural tours, connecting young tourists, especially students from schools in the province, to experience Quang Trung Museum, Provincial Museum, relics, scenic spots, traditional craft villages to learn about the historical and cultural traditions of their homeland.

Ms. Le Thi Thanh Tra, representative of Phuong Mai Tourism Service Company Limited, said: “With cultural tours that bring students to experience, they will be more interested in extracurricular hours, and gain more useful knowledge in their studies. The company also exploits cultural tours combined with scientific discovery tours, sea and island experiences to serve many ages of domestic tourists.”

According to many tourism businesses, Binh Dinh has potential, strengths and many conditions to develop cultural tourism. However, it is necessary to promote, create product diversity, and connect businesses to have an orientation to approach tourists' needs, serve in many different forms, in order to create effects, attract tourists to Binh Dinh to experience cultural tourism.

DOAN NGOC

Source: https://baobinhdinh.vn/viewer.aspx?macm=22&macmp=22&mabb=343483